Zip Fitness's staff strives to keep intimidation from creeping in to each of the five gyms. To welcome all exercisers—even those who have never had gym memberships before—Gym Geniuses stroll through each location donning bright-red shirts that signal their availability to help guests operate the various machines and guide them in drafting fitness goals and coming up with routines for the day. They've stocked each location with strength equipment from brands such as Precor and Life Fitness, and a guided strength circuit's 30-minute full-body workout takes the guesswork out of toning physiques. Rows of cardio equipment include treadmills, ellipticals, and upright and recumbent bikes, along with rowing machines and StairMaster step mills. For stretching and ab work, bands, balls, and body bars abound, and free weights include dumbbells, barbells, and tamed school bells.
Gold memberships unlock additional perks, such as unlimited access to Hex II tanning booths and the ActivTrax online fitness and nutrition coach, which plots out workouts and offers nutrition tools tailored to each user's goals, from slimming down to having the flexibility to comb your hair with your feet.
With the support of her licensed staff, Natural Balance Massage Therapy owner and licensed massage therapist Tara Renfrow-Totsch brings experience spent working in both a spa and chiropractor's office to guide massage sessions that are as therapeutic as they are relaxing. One of only approximately 107 people in the United States trained in Kansa Vatki foot massage, she helps lift tension from the feet and lower legs, beginning with a warm footbath in a special trimetal bowl believed to bring the body's three doshas––or humors—back into balance. Other specialties include classic Swedish or deep-tissue massage, as well as raindrop therapy, which helps align the body and boost the immune system using a blend of therapeutic essential oils and subliminal cues borrowed from Burt Bacharach songs.
New Health Centers consists of more than 400 health-care practitioners across the country, each working to alleviate corporeal discomfort with natural techniques. Doctors work in conjunction with experienced practitioners to soothe aches, pains, and lawn-gnome infestations.