Shopping in Highland

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SportsFreak365, backed by spokesperson Mike Ditka, offers licensed college-sports apparel and professional team gear to outfit fans with official team colors and logos. The online inventory includes everything from V-neck T-shirts to tailgating essentials, such as pint glasses. For fans showing their support away from the stadium, SportsFreak365 also inscribes team logos on housewares such as cookware, calendars, bottle openers, and wall clocks.

725 American Ave
Waukesha,
WI
US

From Tuesday to Saturday morning, the Freeman greets readers at their doors with a mix of national articles and reports of the local happenings of Waukesha County. Much like alien conspiracy theorists, the writers in the technology section share their viewpoints on the eternally evolving digital front, and the sports section follows the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, as well as the Badgers of the University of Wisconsin. Those hoping to buy a used car, real estate, or the final bounty hunter action figure needed to stage a small-scale production of The Empire Strikes Back may peruse the extensive classifieds section.

801 N Barstow St
Waukesha,
WI
US

The Waukesha County Museum, which started in a basement room of the old courthouse in 1914, houses a more-than-2,000-square-foot repository for American history. The Memories of World War II touring exhibit pays homage to veterans, photographers, and reporters with more than 100 photos from Associated Press archives in addition to testimonies and hundreds of artifacts donated by local residents. Duck into the Greatest Generation Theater for a 20-minute film that illuminates the sagas of four local surviving WWII veterans.

101 W Main St
Waukesha,
WI
US

The staff members at Cyclesmith use knowledge gleaned from their own cycling lives and participation in local races to furnish athletes with the necessities for off- or on-road excursions, from Trek and Haro BMX bikes to apparel and accessories from Mavic and Bontrager. Armed with the Fit Kit bicycle-fitting system, technicians tailor new rides to individual frames, providing a ride as custom and smooth as a RoboCop's uniform. Once techs have helped patrons to select fresh cycles from their top-shelf assortment, customers can apply credit from trading in old bikes toward their purchase. The shop also offers repair services to keep cycles running smoothly.

1314 S West Ave
Waukesha,
WI
US

Snap Fitness, bustling with cardio and strength-training gear, throws open the doors to its facilities 24/7. Before exercisers put sneakers to treadmills or lift their first weights, staff meet with them to talk about their fitness goals before suggesting personalized fitness plans based on clients' strength, cardio condition, and bionic-limb manufacturers. The gym keeps members motivated with regular check-in calls and demystifies healthful eating with custom online meal plans designed by nutritionists. Staff also forestall exercise-routine boredom by working individually with clients on a routine basis.

2450 N Grandview Blvd
Waukesha,
WI
US

In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.

1717 State Road 164 S
Waukesha,
WI
US