At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
With its friendly, knowledgeable staff and a panoply of home-improvement tools and services, Tomchek Ace Hardware ensures handypersons have the gear to grapple with home repairs and DIY projects. Prospective renovators can pick up an Ames True Temper seven-in-one planter buddy, a multipurpose garden tool for troweling, cutting, weeding, and transplanting seedlings ($16.99). Sunwax outdoor furniture wax with UV protection seals up and confers gloss to lackluster adirondacks ($9.49), and an Ace six-piece precision screwdriver set tightens screws on door hinges ($15.49). Adjust leaking pipes and assist Professor Plum in the study with an adjustable crescent wrench ($13.49–$94.99), or revive devices with Duracell AA rechargeable batteries ($12.99). Tomchek Ace Hardware's list of services, ranging from key duplication to custom paint colors, as well as the company's willingness to special-order any product, make the shop a place houses dream about during existential crises.
SportsFreak365, backed by spokesperson Mike Ditka, offers licensed college-sports apparel and professional team gear to outfit fans with official team colors and logos. The online inventory includes everything from V-neck T-shirts to tailgating essentials, such as pint glasses. For fans showing their support away from the stadium, SportsFreak365 also inscribes team logos on housewares such as cookware, calendars, bottle openers, and wall clocks.
From Tuesday to Saturday morning, the Freeman greets readers at their doors with a mix of national articles and reports of the local happenings of Waukesha County. Much like alien conspiracy theorists, the writers in the technology section share their viewpoints on the eternally evolving digital front, and the sports section follows the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, as well as the Badgers of the University of Wisconsin. Those hoping to buy a used car, real estate, or the final bounty hunter action figure needed to stage a small-scale production of The Empire Strikes Back may peruse the extensive classifieds section.
The Waukesha County Museum, which started in a basement room of the old courthouse in 1914, houses a more-than-2,000-square-foot repository for American history. The Memories of World War II touring exhibit pays homage to veterans, photographers, and reporters with more than 100 photos from Associated Press archives in addition to testimonies and hundreds of artifacts donated by local residents. Duck into the Greatest Generation Theater for a 20-minute film that illuminates the sagas of four local surviving WWII veterans.
The staff members at Cyclesmith use knowledge gleaned from their own cycling lives and participation in local races to furnish athletes with the necessities for off- or on-road excursions, from Trek and Haro BMX bikes to apparel and accessories from Mavic and Bontrager. Armed with the Fit Kit bicycle-fitting system, technicians tailor new rides to individual frames, providing a ride as custom and smooth as a RoboCop's uniform. Once techs have helped patrons to select fresh cycles from their top-shelf assortment, customers can apply credit from trading in old bikes toward their purchase. The shop also offers repair services to keep cycles running smoothly.