When Jennifer Martinez created the A'staisora, she wanted to create a business that held beauty and well-being in equal esteem. In doing so, she created a menu of treatments for men and women that tackle everything from expanding range of motion to relieving emotional stress. Her facial and body treatments call upon A'staisrora Savon & Spa products, which use petroleum-free ingredients from sustainable farms or that are organically grown or harvested wild.
Escential Massage’s licensed and insured massage therapists customize each bodywork session to address each client's unique therapeutic needs using relaxation techniques and organic aromatherapy. A series of relaxing strokes spread almond oil across the body to soothe dry skin while kneading tension from several levels of muscle. Each massage incorporates aromatherapy to enliven the senses and hot stones to send soothing heat deep into connective tissue or create obstacle courses for racing frogs. Clients lay on massage beds covered with silky sheets made with 100% recycled microfibers.
The instructors at Kaivalya Yoga believe that, like yoga practitioners themselves, the rules of yoga should be highly flexible. They pioneer fresh approaches to Vinyasa techniques inside their University Square studio with the aim of inducing kaivalya—a state of freeing personal enlightenment. Heated and nonheated classes cover fluid posture transitions that synchronize breath with stretching rather than having students take one long breathing break halfway through class. Each session aims to eradicate the body's toxins and boost mental clarity, whether students are attending a free beginners workshop or hefting small weights during Power Sculpt.
Many of the teaching staff joined the yoga movement to combat physical ailments, such as slipped disks or chronic migraines, and now they deepen their practice through Kaivalya's inventive curriculum. They inject posing sequences with pieces of individual flair—Hally Marlino's classes embrace freestyle Vinyasa set to music, and director of teacher training Alex Pfeiffer leads groups through spiritually focused, dance-like routines. Certified massage therapists are also on hand to work muscles into an even noodlier state with Swedish, deep-tissue, and sports modalities.
Kaivalya Yoga's central location is no accident. Owners Dave and Tim met at the University of Wisconsin–Madison in 1998 and maintain ties with the school as an employee and a graduate student, respectively. They've engineered their venue and schedule to suit the student population: classes provide a meditative escape close to home, scheduling never interferes with Wisconsin Badgers games, and the boutique carries chic headbands, T-shirts, and hoodies from their exclusive Mad Yogi clothing line, ideal for moving from dorm to dining hall to yoga studio in comfort.
Shorewood Today magazine states "One of Wisconsin?s most prominent doctors of acupuncture and Traditional Chinese Medicine (TCM) is now practicing right here in Shorewood." Dr. Xiping Zhou, MDOM asserts that his application of TCM is "beyond needles... beyond pain," as he once told the Isthmus in a lengthy profile about his practice. His approach to acupuncture transcends the boundaries of traditional therapies. Although many holistic practitioners eschew Western medicine, Dr. Zhou established his belief in its benefits, such as modern diagnosis technology used with traditional Eastern healing modalities.
Dr. Zhou now performs acupuncture in his own 6,500-square-foot facility, called Dr. Zhou's Acupuncture, Pain Management and Natural Wellness Clinic. Zhou draws from what he sees as the best elements from different healthcare philosophies to treat ailments such as chronic pain, infertility, and to encourage weight loss. In feng shui-inspired rooms, diagnostic equipment sits alongside maps of the body's chi. A staff of eight massage therapists, including three acupuncturists and two doctors of Chinese medicine, are on hand to help in all treatments.
Before you even get to Elevation Salon and Spa, you can figure out exactly which practitioner you should be working with. Just take a look at the staff's bios, which include not only their experience levels, but also their specialties. You can find a good match whether you're looking for a fresh new bob, a prenatal massage, or just a stylist with your favorite vowel in their name.
The service menu is just as diverse as the staff. In the salon, stylists use Redken and Bumble and bumble products during cut and color treatments, and nail technicians massage hands and feet with MoroccanOil bodycare products before coating nails with OPI and Shellac polishes. In the spa, massage therapists can treat tension with services that range from hot-stone massage to reiki. For their part, aestheticians set to work removing dirt and oil with custom facials and excess fuzz with waxing.
Across four floors in the same building, Capital Fitness promotes further wellness with 35,000 sq. ft. of weights, top-end cardio equipment, and more than 80 classes per week. Several varieties of yoga and pilates populate the schedule, as do TRX, spin, and zumba classes. After workouts, patrons can grab a protein drink from the juice bar or relax in the sauna.
Dave Gerry started the Princeton Club with three simple tenets in mind: great trainers, exceptional equipment, and easy access. To realize that dream, he assembled a team of American College of Sports Medicine–certified personal trainers to helm the cardio and strength-training centers 24 hours a day.
Whether working out solo, in a group class, or with a trainer to remind them that bench-pressing beehives is safer with a spotter, guests can drop their young ones off at the free childcare center. Splashes fill the natatorium as swimmers paddle across the six-lane lap pool, as the resistance-current pool's adjustable waves enable guests to walk in place. A dip in the whirlpool soothes stress, and the steam room's eucalyptus aromatherapy and sauna's rejuvenating heat send bodies back into the world refreshed. Above the club, tennis and soccer players soak in vistas of Madison as they duke it out on the rooftop garden's turf. The competition continues indoors on basketball, racquetball, and volleyball courts.