Opened in 2008 by experienced doctors Richard and Angela Olson, Olson Eye Care offers top-notch customer service and a wide selection of stylish frames at its Madison and Waupun locations. Olson’s shelves are fully stocked with high-quality products from Nike, Gucci, and other designer brands, plus the original monocle worn by the Monopoly guy. The friendly opticians treat both children and adults, performing eye exams, LASIK consultations, and contact fittings.
Since opening shop in 1951, the optical specialists at Dr. Elliot and Webb have worked to sharpen their patients' vision while looking after their eye health. Routine eye exams scout the eye inside and out for any signs of glaucoma or cataracts while gauging prescriptions. The team caters to the needs of each individual by discussing Lasik procedures during free consultations and helping them pick out frames best suited to their face shape.
At Primary EyeCare Associates and EyeWear Gallery, four optometrists diagnose and correct vision problems with state-of-the-art services and instruments, including the NIDEK TonoRef II Autorefractor/Keratometer. They collaborate with patients to design personalized treatment plans, considering the patient’s lifestyle and eye condition before recommending LASIK and prescription eyewear. Frame stylists and optometric technicians support the process, whether recommending designer frames or teaching clients how to insert contact lenses.
With more than 50,000 eye surgeries under his belt, Dr. Edward Yavitz is a true expert in his field. Educated at Harvard Medical School, Dr. Yavitz holds board certification from the American Academy of Ophthalmology and was one of the first doctors to be certified in LASIK surgery. But, even with all these accolades and achievements, he remains friendly and approachable; he even gives his cell-phone number to patients in case they have questions before and after procedures or just want to swap potluck recipes.
Both Drs. William and Jason Brand know their patients place a lot of trust in them when they use them for their eye care needs or elect them to perform their LASIK procedures. That trust isn't something the father and son teams takes lightly. They ensure it's continued by monitoring patients throughout the whole LASIK process, instead of handing them off to a technician or an unpaid intern. The doctors have years of experience treating patients with LASIK technology and also engaging in pre- and post-operative care.
The ocular savants at All About Eyes meticulously fit designer frames (average $179) from names such as Dolce & Gabbana, Enchant, and Versace to unframed visages. Professional eyes help determine the best frame color and shape for each customer based on facial contour, skin tone, and hair texture, and can tweak frames to rest effortlessly with a fitting that lasts 15–45 minutes. A pair of designer sunglasses (average $150) from Oakley or Prada snubs insolent celestial bodies, and clients taken with a certain celebrity look can bring in a photograph of that luminary, from Obama in Ray-Bans to Tony Robbins wearing tinted windshields, and an expert will track down the brand and style. Dithering customers can exchange their frames for any of equal or lesser value for 30 days after their purchase.