Brittingham Boats conquers the water in many ways. Their rental fleet boasts all manner of paddlecraft, from tandem kayaks and canoes to standup paddleboards and paddle boats. The boating gurus can also supply all the gear for fishing trips out on Monona Bay and Monona Lake. They even host yoga classes on SUP boards, leading students through a tapestry of poses while perched atop standup paddleboards. Following paddle excursions, guest may drop by the Brittingham coffee shop to nosh on gourmet grilled cheese or indulge in creamy scoops of Babcock Ice Cream.
The tough-as-nails ladies in the Mad Rollin' Dolls roller-derby league wow audiences with equal parts strength, speed, and glitter. Since their first season in 2005, skaters and MRD volunteers alike have donated their blood, sweat, and tears to the sport that promotes female athleticism and team spirit in a fun, competitive atmosphere. During the 30-minute bouts, fans cheer and sneer as the jammers attempt to lap the opposing team for points, and the blockers clear the way for their mates while putting the hurt on those who try to stop them. The season's schedule culminates in a championship match, in which the two mightiest teams battle for the title and a lifetime supply of solid-gold mouth guards.
Since the team is committed to supporting their community, a portion of the proceeds from each Mad Rollin' Dolls bout goes to various charities, which in the past have included Safe Harbor Child Advocacy Center, Alliance for Animals, and Badger Childhood Cancer Network.
Hitters SportsPlex is a 50,000-square-foot sports complex that gives aspiring sluggers the opportunity to train year-round in pristine indoor facilities. With three baseball cages and pitching machines capable of firing stitched orbs at adjustable speeds and emulating up to six different pitches, batters can perfect their swing against throws of all degrees of difficulty. Athletes can also hone their talents in climate-controlled, hi-tech practice facilities for tennis, indoor golf, and pickleball—a combination of ping-pong and tennis that's played on a giant plate next to a giant hamburger.
Staffed by experienced golfing professionals and computers who’ve sworn allegiance to the three laws of golfing robotics, GolfTEC uses motion sensors and high-speed cameras to monitor swings and break down each individual’s form on a high-definition video display. Sensors chirp with approval whenever they detect the perfect stroke or an especially witty golfing joke. GolfTEC’s certified teaching professionals will point out flaws and strengths while providing golfers with tips on how to permanently improve their game from tee to green.
The Madison Mallards take to the diamond each summer for three months of collegiate baseball, gathering players from across the country as they hone their skills for a shot at the pros. The Mallards took home a Northwoods League championship in 2004, cheered on by some of the most devout and rowdy fans in the league. In 2012 the team set a collegiate attendance record, drawing more than 217,000 fans.