Shopping in Wauwatosa

At Luci Boutique, aspiring fashionistas find chic, affordable private-label garb shipped to the shop directly from designers. The boutique's personal stylists dole out fashion tips and help guests locate garments that flatter their natural figures or expertly curated cello collection. Meanwhile, shoppers can create springtime wardrobes with flowing sundresses and bright pastel tops or enhance their nightwear stock with stunning cocktail dresses. A vast array of accessories complement new looks and wardrobes, either with jewelry pieces from up-and-coming designers or handbags from labels.

One Tooth Activewear borrows its moniker from an ancient tribe’s tale about the importance of truthfulness and infuses good-faith, good-fortune values into each piece of active and casual wear. Crafted in Canada from high-quality materials, garments bend and flex with yoga students, busy parents, or hokey-pokey instructors. All activewear is designed with four-way compression technology that doesn't pull against you and limits resistance during movement. Garments are constructed from materials such as Supplex, which offers a cottony feel that protects wearers from wind and water, and cotton terry, which is pillowy soft and pre-washed to resist shrinkage. These materials help the activewear retain its color and shape, even after months and months of wear.

The Milwaukee location, the first to open in America, holds one of the largest collections of activewear garb in the city, outfitting women, men, and teens. One Tooth Activewear also offers tall sizes for women, custom designed active-wear, and team jacket design services.

At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.

The varied stock at Urban Laundry, named one of Milwaukee’s Best Women’s Boutiques by CityVoter, bedecks women in contemporary duds from renowned designers. The boutique sets up shop in a restored 19th-century building with exposed Cream City brick and wood-beamed ceilings, from which vintage chandeliers and artwork beam down on a collection of Lola and Sophie blouses and dresses, Free People graphic tops, and denim from 7 For All Mankind. A variety of jewelry and belts accents ensembles, and a selection of vegan handbags basks in cruelty-free materials, daydreaming of bottle feeding baby giraffes.

The staff members at Cyclesmith use knowledge gleaned from their own cycling lives and participation in local races to furnish athletes with the necessities for off- or on-road excursions, from Trek and Haro BMX bikes to apparel and accessories from Mavic and Bontrager. Armed with the Fit Kit bicycle-fitting system, technicians tailor new rides to individual frames, providing a ride as custom and smooth as a RoboCop's uniform. Once techs have helped patrons to select fresh cycles from their top-shelf assortment, customers can apply credit from trading in old bikes toward their purchase. The shop also offers repair services to keep cycles running smoothly.

Since opening in the early 1990s, Manhattan Textiles has dazzled guests with its large assortment of reasonably priced, designer-inspired fabrics. Fueled by a passion for fine textiles, owner Judy and her two daughters traveled the globe in search of distinctive fabrics worthy of display inside their expansive show room. In addition to fabrics, they hand select trims, create custom bedding, and hand loom rugs from a variety of yarns, dyes, patterns, and magic-carpet blueprints.