Some may find fashion intimidating––not Kristin Dahl. She's been in the biz 20 years. While she was working wholesale in New York City’s Garment District, retail stores would ask her to present their lines across the country. "Afterward,” Dahl says, “these people were like, 'Why aren't you taking me shopping?' So that's what I decided to do."
Dahl still takes advantage of her retail contacts and attends fashion trade shows in LA, Las Vegas, Dallas, and Atlanta, using what she learns to pair every client with the perfect item and every mannequin with sunglasses so you can’t see its creepy eyes. "I like to take them to chain stores like Ann Taylor, Loft, Banana Republic, J.Crew," she explains. "I can go up in cost, it just depends on the customer. I'll take them into Manhattan too." And she adds that because there's no commission, there's no hidden agenda. “They feel like they're shopping with their best friend,” she says.
In addition to personal shopping, Dahl specializes in closet-and-wardrobe organization, for which she uses a time-tested method. "Your closet should be like a mini boutique, organized by color, by group and category. We get rid of things, we reorganize." This methodology functions under the idea that one should stock up on must-have building blocks and then layer outward. She adds that these organizational and shopping services are also great for men. She'll work with anyone, because it's her passion. "The biggest reward is being out and seeing someone wear what I helped pick out. I love having an impact, seeing them transform."