Inside, white velour drapes cascade from 17-foot ceilings to the floor, where diffused lighting casts a soft glow across a studded sofa. Outside, sunlight washes over the rooftop, illuminating models as they pose against the sea of brick and windows that makes up Manhattan’s garment district. At Image Powerhouse, a team of photographers, hairstylists, makeup artists, and videographers frame images within both scenes, meticulously setting up each shoot, from individual boudoir sessions to group shots. Fully using their 2,500-square-foot studio and rooftop, the artists create signature set designs that draw upon vintage aesthetics, modern lines, and industrial textures. Image Powerhouse also rents out its studio and library of production resources—which even includes a karaoke system—so that patrons can amplify bridal showers or continue convincing their parents that they’ve made it as a rock star.
Yoni Zion Levy's fated history with photography began at age 7, when he held his first camera. This camera radiated a passion that burrowed itself deep within him and grew with each passing year. Fueled by this love of shutters, Yoni eventually graduated from Camera Obscura in Paris, became a photographer for a European newspaper, and attended the School of Visual Arts in New York, where he worked as a fashion photographer.
Now, Yoni snaps everything from portraits to luxe glamour shots, creating stylish, sophisticated prints. His adaptable lens captures the celebratory moments of bar mitzvahs and bat mitzvahs, parties, and weddings. During events, he and his photographers try to let everyone enjoy the day, remaining as delightful and unobtrusive as Lord Licorice’s surveillance bureau in Candy Land.
Between her time in the United States and in her native Brazil, Alexandra Neuber has spent 20 years behind the lens of her camera perfecting her framing and shutter-snapping skills. She remains discreet and out of the way during the many weddings, portrait sessions, and bar or bat mitzvahs she photographs, preferring to capture natural moments between kin and friends rather than dictating their every pose. Once sessions conclude, Alexandra and her clients confer to pick out favorite images, preserving the retouched pictures with prints, albums, posters, and dips into the Fountain of Youth.
Before Roberta Fineberg was an award-winning photographer, author, and teaching artist, she was a newbie, giddy with excitement when the Saturday Review published one of her photographs. Before long, her work appeared in French magazines and on book jackets for publishers such as Harcourt and Simon & Schuster. Her love of pets lead to the writing of her first book, City Riders, a story in words and pictures about three teenage girls in New York City and their shared love of horses, published by Macmillan.
When she isn't snapping dramatic portraits or offering her skills to businesses in need of creative advertising, she chronicles events and cultural milestones in her signature candid, emotional style. Roberta also shares her experience and skill with others during NYC Spark your Creativity workshops, designed to get students off the beaten path, looking at the city in a new light to boost their creativity. Today, Roberta's photography can be found in France at the Bibliothèque Nationale and the Bibliothèque Marguerite Durand, as well as in the United States and Russia. When she isn't snapping dramatic portraits or offering her skills to businesses in need of creative advertising, she chronicles events and cultural milestones in her signature candid, emotional style.
Roberta also shares her experience and skill with others by teaching workshops and classes. She can often be seen roaming the streets of New York, hopping from island to island as she encourages her pupils to see photography as an adventure in experimentation. As part of her educational outreach, Roberta helps struggling middle-school students and adults who speak English as a second language to improve their linguistic repertoire through photographic excursions and friendly conversations.