Wisconsin Vision’s crew screens eyes for aberrations and illnesses and presides over an extensive selection of designer frames and lenses. At each location, optometrists perform thorough exams, producing prescriptions that recommend single-vision or progressive lenses from Zeiss. Newly ground lenses can then be fitted into any number of designer frames from the likes of Ray-Ban, Coach, or Calvin Klein. Antiscratch coatings protect the glass panes, and Transitions lenses allow any set of specs to turn into sunglasses when one steps outside or auditions for a classic-rock band.
As they enter the training circle at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby, trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
In 2014, Curves partnered with celebrity fitness expert Jillian Michaels to design a new take on its traditional circuit. These workouts incorporate functional bodyweight exercises—each with modifications—into the existing sequence, providing a slightly more intense gym experience intended to jump-start metabolisms while still forging lean, toned muscles.
Snap Fitness, bustling with cardio and strength-training gear, throws open the doors to its facilities 24/7. Before exercisers put sneakers to treadmills or lift their first weights, staff meet with them to talk about their fitness goals before suggesting personalized fitness plans based on clients' strength, cardio condition, and bionic-limb manufacturers. The gym keeps members motivated with regular check-in calls and demystifies healthful eating with custom online meal plans designed by nutritionists. Staff also forestall exercise-routine boredom by working individually with clients on a routine basis.
Physicians Weight Loss Centers of America, Inc. peppers the nation, doling out slim-down tips honed during the course of three decades in business. Each center staffs a physician, who, in tandem with a team of skilled counselors, selects one of six weight-loss and lifestyle programs to guide each client toward his or her desired results. The center’s sextet of plans are tailored to those who prefer not to exercise, those who travel often, those who cook at home, and those who cook in nonfunctional stage kitchens. Patients chat with their counselors often, soaking up the tips the staffers learn from continual training programs. Clients are encouraged to build a bond with their counselor, as camaraderie not only eases the process, but also improves one’s chances of finding a lifelong three-legged-race partner.
Brothers Lev and George Krasnopolskiy see chess not so much as a game, but as a tool for rousing kids' minds. Since 2006, their academy has tutored more than 2,000 children in the timeless game, benefitting their decision-making skills, concentration, and self-control. In addition to chess rules and strategy, classes incorporate games, music, and physical activities to create well-rounded stimulation. The brothers also curate an online collection of lessons, chess puzzles, and binary hate mail from Deep Blue.
At CrossFit West Allis, Coach Sara, Coach Kyle, and the rest of the crew lead their hard-sweating charges through a battery of functional exercises six days a week. Just as in the military or on a sports team, the group dynamic encourages participants to push themselves?and each other?harder and longer. The Workout of the Day might incorporate deadlifts, gymnastics stretches, or kettlebells on a given day, all designed to sculpt physiques and improve health at every stage of life.