Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients’ tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin’s amino acids, creating an even coat as radiant as the high beams on Helios’s chariot within 46 seconds.
UV and UV-free tans abound inside Soleil Tan Spa. The multilevel tanning beds were crafted in Germany, Italy, and Mars, and they include such features as aromatherapy and full air conditioning. Mystic Tan HD sessions cover bodies from head to toe with a streak-free formula. Additionally, the fully air-conditioned spa offers figure-slimming body wraps and aromatherapy.
Fitness World West has been trimming Iowa's waistlines since 1986. Its three modern, fully equipped facilities hold more than 75 weekly fitness classes, an aquatic program accredited by the Arthritis Foundation, and advanced strength equipment from Hammer, Cybex, and Paramount. During the diverse lineup of fitness classes, the gym's trainers pump up their students' motivation with rigorous, varying workouts that include Zumba, yoga, cross training, and Greco-Roman spelling bees. For one-on-one instruction, personal trainers work with clients to design fitness plans that optimize results, taking advantage of the center’s cushioned track and the cardio theater's elliptical machines, cross trainers, bikes, and treadmills. When working out solo, clients can set brainwaves to one of 80 channels broadcasting from the cardio machines' personal flat-screen TVs, jogging or biking along to motivational music videos, athletic competitions, or home-shopping auctions. The gym’s selection of Olympic free weights stands ready to fatigue muscles before the whirlpool, sauna, or steam room relieves and relaxes deep-rooted aches.
In addition to increasing clients’ physical prowess, Fitness World West's knowledgeable staff help overhaul the unhealthy habits of their clients through computerized fitness assessments and personalized nutrition consultations. And, during workouts, they welcome parents to entrust their children to the kids' gym and nursery, where an eagle-eyed staff member watches over little ones as they romp around or lead troops of G.I. Joe figurines in taxing pushup regimens.