Salon Allure’s licensed specialists call on expertise in hair, nail, skin, and massage services to bolster appearances and clear minds. Continually trained stylists rise steadily through the salon’s ranks as they hone their techniques, eventually gaining enough experience to provide training themselves and chop a tree in half with a single snip of the shears. Salon Allure's system correlates these levels of expertise with the stylists' prices, ensuring that clients of any budget can turn to Salon Allure for individual image polishing. Hairdressers wield Redken serums as they craft custom haircuts and banish frizz with keratin treatments. Nail services drape digits in traditional or durable shellac polishes, and five facial treatments use custom concoctions to oust blemishes, ease dryness, or boost sagging countenances more effectively than a face-lift performed during a tandem skydive. Alternatively, in-house massage therapists can transition smoothly between myofascial techniques, Swedish strokes, and the focused pressure of deep-tissue massages during custom kneading sessions.
In Rafet's spacious, brightly lit salon, mirrored styling stations line light blue and pink walls and smooth columns stretch toward the ceiling. Colorful rows of products score shelves and decorative pots hold fresh flowers and plants that dream of improving petal texture with a quality conditioner. Amid these cozy accents, professional stylists craft classic and trendy styles with deft hair cutting, coloring, and highlighting services. Clients discuss desired look in a consultation as stylists estimate the service duration and perform a face-shape analysis to make sure client's aren't pixilated video-game characters. Soft black chairs cradle backs as gentle hands massage scalps with luxurious shampoo and conditioner. Scissors snip tresses into an aesthetic shape before stylists apply a tinting formula specifically calibrated to the client's mane. Waxing services are also available.
To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend human rights" and "Protect our planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while expanding her brand into 2,500 locations in 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, “She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.”
Indeed, the Body Shop exhibits an eco-friendliness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to a UK-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the Blue Corn 3-in-1 deep-cleansing scrub mask often appear in Allure, Marie Claire, and other national publications.
Hair Cuttery traces its roots to 1973, when newlyweds and hairstylists Dennis and Ann Ratner jointly decided that the salons they worked at left something to be desired—and that they could do better. The next year, they opened their first Hair Cuttery, chasing a vision of fashion-forward cuts and styles as well as a more customer-friendly, comfortable salon experience. In the ensuing decades, their idea has blossomed like a well-watered head of hair, growing to encompass 750 salons in 16 states.