In almost 30 malls sprinkled across four states, Beauty Plus Salon beckons prospective makeover recipients with a fleet of skilled stylists and a colossal selection of professional beauty products. "The beauty industry never slows down," staffers say on Facebook, so "neither do we." That's why mall-goers find Beauty Salon open seven days a week. Between the retail shelves that average 500 nail polish colors, clients get gussied with services that pamper hair, skin, and nails.
Backed by nearly three decades of practice in the local community, board-certified physician Michael Michell helms Somers Cosmetic & Laser Center's team of aestheticians and cosmetic specialists. Dr. Mitchell’s crew performs a comprehensive arsenal of medically inspired aesthetic services, including spider-vein treatments and laser hair removal. The doctor himself administers beauty injections such as Botox and Juvéderm and summons his extensive medical know-how to develop powerful facials that erase blemishes, flush dirt from pores, and wipe cheeks clean of Mom’s embarrassing lipstick marks.
For brothers Michael and Christopher Baron, designer haircuts and color services aren't enough to express their enthusiasm for beautifying clients' hair—they want to protect it, too. In between cutting and styling, they strengthen the hair with products containing keratin proteins designed to penetrate individual cuticles and fortify strands against styling stress and low-flying biplanes. To ensure that every treatment generates professional results, the stylists utilize a variety of Paul Mitchell hair care products that leave hairs looking lustrous, healthy, and vibrant.
In the late 1920s—just as the Great Depression struck America—Merle Norman took up a project in her tiny California kitchen to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, and she knew that getting them on as many faces as possible would help her develop a following of customers. She was right—and in 1931—she and her nephew opened their first studio in Santa Monica. The pair eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services—from foundation checks to express facials—allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
Men, women, and children alike sit back in comfy salon chairs at Alex's Unisex Hair Salon & Barber as stylists tend to each customer's hair needs. Haircuts remove dead weight and split ends at the tips of strands, and highlights add pops of color to refreshed styles. The stylists also calm frizz using keratin straightening treatments, trim beards, and twists locks into chic updos for the annual pretzel-festival ball.
Lorena's Body Shoppe is a one-stop venue for looking good. Above the neck, beauty pros offer facials, haircuts, makeup applications, and eyelash extensions. Mani-pedis clean up nails, and massages relax stressed bodies. An on-staff tattoo artist inks up bodies with colorful flowers, tribal designs, and blueprints of celebrities' houses.