For more than three decades, locally owned Spectrum Athletic Clubs have aimed to create a resort-like experience for patrons with upscale perks and personalized care. After workouts, gym-goers can avail themselves of unlimited towel service and change in comfortable locker rooms. Other amenities include saunas, steam rooms, healthy cafes, specialized workout areas, and complimentary Internet access.
In addition, racquetball courts let athletes improve their game independently, and patrons can sweat solo on cardiovascular equipment with individual viewing screens. Group classes, more than 1,200 of which are held daily, include Zumba, Pilates, Body Combat, and CXWorx sessions and enable trainees to draw motivation from each other or from each exercise studio's complimentary tank of moxie. The Spectrum Kids Club gives kids a place to play while adults work out and hosts such events as pool parties and pizza parties throughout the year.
In 1975, Powerhouse Gym consisted of a single facility in Highland Park, Michigan. Nowadays, Powerhouse Gym has expanded into a network of more than 300 gyms, patronized by celebrities such as Dwayne "The Rock" Johnson and Cameron Diaz. With a total membership of more than one million exercisers, Powerhouse sees to its clients many needs with fitness classes such as spinning and yoga, as well as with personal training and nutrition guidance. Some locations also accommodate busy parents with on-site childcare, precluding them from having to find a sitter or an extra-responsible dog to stand guard over their kids.
Before Art Stone was head of Total Woman Gym & Spa, he ran a chain of salons. His female clientele loved their custom cuts, but California had no shortage of stylists—what they really struggled to find was day-spa pampering and weight-loss assistance, all in one spot. Stone listened, and in 1965, created precisely the sanctuary they were looking for.