The quote, written in pink cursive letters above the workout space, says it all: “Building Lean, Mean Girlie Machines.” The brainchild of certified CrossFit coach and former fitness competitor Holly Holton, Pink Iron Gym’s mission is to create a supportive, intimidation-free environment where women can achieve fitness goals. Holton's quest to realize this goal has led to numerous media appearances that showcase her commitment to serving women of all ages and fitness levels. In an interview with E! News, which lauded Pink Iron Gym as Hollywood's Hottest New Gym, Dancing With the Stars pro Lacey Schwimmer said, "It's a safe haven… You're not going to get hit on, you're not going to worry about how you're looking. You're here for yourself and that's all that matters." In addition to a main training room, a cardio area with cardio theater, and a private training space, the gym houses a spa-style dressing room with an old-Hollywood makeup counter. Here, women will find blow dryers and fluffy towels that double as full-body sweatbands.
GROOV3 founder, Benjamin Allen, seems drawn to dance floors. At the school parties and bat mitzvahs of his youth, he was always showcasing his moves. Though he earned a degree in business and communication from Arizona State University, the call of the dance floor proved stronger than that of the corporate world. Soon after graduation, Benjamin moved to Los Angeles to devote fully himself to the art of the groove in numerous TV commercials, musicals, sitcoms, and stage performances. Benjamin shares his passion for dance with students at GROOV3 during non-competitive cardio-dance classes. GROOV3's fleet of experienced instructors and live DJs attempt to build a community of like-minded dancers and share their commitment to fun-filled calorie burning in a relaxed atmosphere. Classes help students of all fitness levels kick-start their hearts and torch a few calories with energetic dance experiences that tone up muscles along the way.
Fitness industry veteran Dulcinea Lee Hellings's goal is to bring a high-quality, effective exercise regimen to people who don't love big gyms or can't afford personal trainers. In 2004, she realized that mornings could be used for more than hitting the snooze button over and over for two hours, and founded Boot Camp "Morning Crunch!" to help fledgling exercisers whip into shape.
She designs her all-levels programs to be scream-free morning motivators⎯the first stop in her patrons' journey of daily accomplishments. The fast-paced, ever-changing circuit of strength and cardio exercises keeps bodies guessing and minds from becoming bored. Each of the boot camp's 12 outdoor locations has a different dedicated trainer who gets to know each student personally, remembering their names and memorizing any interesting freckle patterns. They complement their morning routines with a smattering of evening options for those who prefer to work out after the day's activities.
Musician, dancer, and actor Josh Brodis donned a letter jacket to boogie on Glee, joined up with Ke$ha as a dancer in her "We R Who We R" video, and snagged a spot on Nickelodeon's Big Time Rush. At Josh Brodis Studios, the triple threat draws on a lifetime of experience—including seven years teaching piano and voice—to help a small roster of students work toward their own musical goals.
From 18 studios scattered around Los Angeles, Lori Moran Music Studios’ armada of instructors offers all-ages voice, piano, guitar, violin, and composition classes. With teachers who have worked on films such as Dreamgirls and Dance Flick, world-touring operatic productions, and Grammy-nominated choral CDs, the school can cater to virtually every musical taste—from classical to jazz to pop. Students choose the emphasis of their lessons, whether they want to work on their public performance skills, write their own songs, sight-read scores, or simply be able to play musical chairs during a power outage. Many will also get the chance to show off in recitals, concerts, and showcases.
Isla Studio's professional photographers expresses the world and its people through richly colored fine-art images. Whether dealing with landscapes, buildings, portraits, or UFOs, the team waits for a moment to reveal itself, combining the timing of photojournalism with a carefully considered emotional resonance. They also expand the shutter-snapping community with small classes that explore the ins and outs of digital photography.