Shopping in West Hollywood
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Whether landing a new account at work, grabbing dinner at a tony restaurant, or just embarking on an aimless afternoon stroll, men are learning a fact that their grandfathers took for granted: life runs more smoothly in a well-cut suit. The racks at Warehouse Suit Sale brim with garments ready to transform out-of-whack wardrobes, stocking sleek threads from designers including Ralph Lauren, Calvin Klein, Ted Baker, and Hugo Boss. Whether searching for a classic three-piece suit, a flattering slim-fit suit, or a timeless tuxedo, dudes can augment their new duds with accessories ranging from shoes and ties to cologne and cufflinks. The shop’s team of tailors also treats garments to in-house alterations, often on the same day, ensuring customers won’t have to wear last year’s Halloween costume to an important interview. Though men leave the shop looking like a million bucks, their receipts are far more modest—because of its vast inventory, Warehouse Suit Sale offers a low-price guarantee, vowing to beat a competitor’s lower price by 10%.
Bethany Mahoney's hair expertise has taken her all along the west coast, from downtown San Francisco to Beverly Hills to Santa Monica beach. Along the way, Bethany has built an impressive resume; she's styled locks for the television show America's Next Top Model, served as a consultant for hair-product commercials, volunteered at local shelters, and has tended to the coifs of celebrities including Diane Lane and Brad Pitt. She brings that same caring, red-carpet touch to the airy confines of Fred Segal Salon, where she crafts looks among sleek leather sofas and ferns sporting perfect highlights.
Alex and Maricruz Ferrari found their culinary passion amid Napa Valley's rolling hills. Though their trip to Northern California set the couple squarely in the heart of picturesque vineyard country, it wasn't wine that piqued their taste buds, but freshly pressed extra-virgin olive oil. Won over by its flavor, they were inspired to start the Ferrari Olive Oil Company to share it with the public.
Today, the Ferraris draw on a network of local and international olive farms to distribute organic varietals, blends, and flavored oils. Crowning this collection is the Ferrari Reserve blend, a mix of arbequina and koroneiki olive oils that has won gold and silver medals and countless high fives at a host of international competitions.
Proprietor Farhad Heidari oversees Gemelli’s flagship Beverly Hills storefront, collecting finely made textiles from Italian mills to dress gents in flattering, elegant business and formal wear. A signature Gemelli fit streamlines the fitting process and uses an American-European hybrid sizing scale to ensure that sports coats and suits cut sharp silhouettes and show off well-defined high-fiving muscles. Contemporary looks—from boldly printed dress shirts to unconstructed blazers—also share space with Gemelli’s more traditional Italian suits in the shop’s tidy interior of wall-to-wall dark, varnished wood.
To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend human rights" and "Protect our planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while expanding her brand into 2,500 locations in 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, “She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.”
Indeed, the Body Shop exhibits an eco-friendliness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to a UK-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the Blue Corn 3-in-1 deep-cleansing scrub mask often appear in Allure, Marie Claire, and other national publications.
