Back when it opened its first location, Crunch gym had no air conditioning or locker rooms, so staffers had to invent novel tactics to attract members, such as enlisting a live rapper to accompany hip-hop aerobics sessions. Bereft of fancy trimmings, the staff relied on imaginative classes that combined exercise with fun to build a base of loyal fandom and positive buzz. Their judgment-free attitudes and creativity eventually paid off, giving them enough steam to accrue new equipment, several franchise locations, and a reputation for turning boring workouts on their heads.
Today, Crunch locations have all the expected amenities. They boast brand-name machinery and certified trainers, as well as involvement with dotFIT, an online fitness and nutrition resource for members. They also host a range of group fitness classes, covering disciplines such as Zumba, yoga, Pilates, and TRX.
The sounds of waves and birds. Flower arrangements. White leather furniture. Your senses tell you you’re in the tropics, but you’re actually at Tropical Tan, settling in for a relaxing bronzing session in one of the studio’s UV or sunless tanning booths. Voice automated and complete with dryer function, the California Tan Sunless machine spritzes down bodies with a glow that lasts for up to seven days.
Whether it's building a base tan for a tropical vacation or getting the ideal glow for a special occasion, the staff of Planet Bronze Tanning help tailor visits by ushering clients toward the appropriate services. Beyond the modest storefront, private rooms house UV beds in a variety of levels, equipped with UVA/UVB bulbs that bronze skin in as little as 12 minutes. Planet Bronze also offers sunless-tanning products. Its professional custom airbrush sessions swathe skin in a gentle solution that transforms into a deep tan that lasts up to 10 days with proper avoidance of human car washes.
Each of Seattle Sun Tan's 39 locations spans between 2,000 and 4,000 square feet of space dedicated solely to the art of un-sunbathing. Washington-state tanners strut down immaculate hallways dotted with framed original paintings and contemporary artwork before settling into private rooms where they may acquire their desired shade while enjoying the sounds of their own music or prerecorded subliminal messages piped in through the iPod dock perched near each bed. The Smart Tan–certified staff guides clients in selecting which of the five levels of UV bed best fits their tanning needs and whether they desire a short tan time, prefer to stand up or lie down, or wish to bask beneath high-pressure face lamps. Shop shelves offer home tanners quality products from Australian Gold and Swedish Beauty, whereas spray-tanning options from VersaSpa and SunFX both impart a natural-looking faux glow that takes mere minutes to apply and lasts for days.
Bright lights and an energetic vibe pulsate inside each of Rock Star Tan Bar's three locations. Clients can treat themselves to a bevy of tanning options from horizontal and vertical tanning beds to UV-free spray tans, which augment skin tone without the harmful side effects that come with tanning in the actual sun.
Corks and Canvas Events, like a work of fine art, came about by pairing a good idea with a passion to create. The founders both came from the marketing world, where they spent their days devising campaigns and events to inspire their audiences to take action. A shared love for art and wine inspired them to bend their action-creating talents toward a new goal—hosting painting and wine events in area wineries and wine bars, allowing guests to "uncork their creativity" and promote the burgeoning Washington wine industry.
Their idea took the form of Corks and Canvas Events, where experienced artists lead guests step-by-step through the painting creation process. Guests re-create various paintings, everything from lush vineyard scenes to preening roosters, while sipping on glasses of local wines.