According to Tricia Hetherington, founder of The Pretty Kitty, the perfect Brazilian wax requires a specific technique that she's developed herself. That's why she personally trains each one of her aestheticians—no simple task, considering that she operates locations in California, Nevada, Texas, and New Jersey—to remove hair using soft wax formulated for sensitive skin. The process takes fewer than 15 minutes, and frees clients to wear the skimpiest of swimsuits and lingerie.
A chandelier casts a glow over the pink-toned interior of the newly opened Montclair location, where a wall stencil depicts a feline casting a sidelong glance. Within treatment rooms, aestheticians wax men's and women's bodies, leaving behind smooth, clean expanses of skin. Hygiene is of the utmost importance to The Pretty Kitty's specialists, who never double dip waxing sticks, reuse wax, or procure it from Madame Tussaud's castoff sculptures.