Behind Magical Child's enchanting green and gold, Main Street–esque storefront, sunlight floods shelves of educational and imagination-stimulating toys, books, and games. Towering stuffed animals peer down on train sets—the way Clifford the Dog peers down on real trains—and puzzles from Melissa and Doug, alongside packages of Legos and Hasbro board games. A cornucopia of colorful wares permeates the shop, in which eyes can turn in no direction without meeting the glare of an alluring item. Racks of gently used clothing outfit children of up to 6 years of age, and a selection of more mature gag gifts and brainteasers grants older patrons diversion from humdrum office lives and asparagus-steaming socials.
The staff at TiddlyWinks Toys, a mom-owned-and-operated shop, handpicks a colorful collection of toys from Melissa & Doug, Little Adventures, and other whimsical brands. Scratch Art sets await a burgeoning artist's touch, and Groovy Girls dolls from Manhattan Toy flaunt colorful outfits and plush bodies, which dole out better hugs than dolls forged from hard plastic or sticky molasses. The staff assembles birthday-favor packages to match the guest of honor's favorite theme, and customers can even book soirees in the store. As their parents peruse the aisles, tykes tuckered from shopping expeditions can retreat to the store's polka-dotted play area.
Zazzle.com is an intensely popular provider of personalized presents, stamping T-shirts, coffee mugs, postage, greeting cards, and more with a singular seal of your own idiosyncratic identity. Quickly customize a basic men’s T-shirt ($12.95–$19.95) to commemorate your stellar parking-lot rugby season, or go for a cutely stylized greeting card ($2.95 and up, discounts available for mass quantities). Other popular items include self-designed mugs ($13.95–$22.10) and absurdly cute pet clothes ($18.95 and up). Since each item is created on the spot by Zazzle’s nondenominational gift-making elves, more complicated orders and items may take longer to produce and ship.