As owner Harry Roth says on eyeQ’s website: “We are not here to just sell a pair of glasses, too many other places already do that.” More than three decades of work as an optician give Roth an insight into customer needs, which us uses to deliver personalized, thoughtful service. His clients can arrange private viewings of the store’s designer and boutique frames, or schedule meetings at their homes or offices. Customers can also bring in their current frames for repairs or to be fitted for new lenses. The shop can often do minor repair work for free. Technicians can complete custom fittings in the store’s on-site lab. The lab’s computer-based equipment creates precise lenses quickly, and clients can even commission specialty glasses for tasks such as night driving, computer work, golfing, or looking through eyeglasses catalogs.
Fifty years ago, Pearle Vision was a tiny eyecare practice in Savannah, Georgia, run by Dr. Stanley Pearle. Since then, it's expanded to myriad practices across the country—including this one in Toms River. Helmed by Drs. Randy Nissinoff and Michael Iuliano, the practice outfits eyes with face-flattering designer frames and sunglasses, all with prescription lenses. Each pair comes with 30 days of no-questions returns and a lifetime of free fit adjustments. For extra convenience, the practice also stays open until 8 p.m. on weekdays, so visitors can pop in after work.
With a licensed doctor of optometry and an optician at each of its two locations, EyeStyles of New Jersey helps turn customers' blurry vision crystal clear. Doctors Lowell S. Davis and Barry E. Davis perform thorough eye examinations before a licensed optician fits customers with their ideal lenses. Fashionable frames from dozens of designers, such as Oakley, Giorgio Armani, Gucci, and Dior, help faces achieve a new look without having to draw on a second set of eyebrows. An onsite lab makes for speedy service and ensures that many patients leave the same day with new glasses.
Since 1988, Specs For Less has been sharpening visual acuity in Staten Island and its surrounding areas. At each of its five locations, customers' eyes are coddled by a staff of optometrists, who examine eyes aided by up-to-date equipment as well as ongoing education. Meanwhile, eyewear consultants concern themselves with keeping newly minted prescriptions stylishly adhered to faces, occupying the vanguard of frame style trends with an inventory of designs from Coach, Fendi, and Dior.
For more than 90 years, Sterling Optical’s physicians and eyeglass specialists have paired peepers with stylish brand-name frames. Men, women, children, and seeing-impaired mannequins can browse frames by Coach, Michael Kors, Tom Ford, and Kenneth Cole (designer frames are $229+), among others such as Peachtree Eyewear ($119). Eyewear technicians forge lenses in about one hour before bestowing customers with two pairs of custom frames—one for daily wear and one for incognito trips to the grocery store. If within 30 days of their purchase patrons tire of frames with x-ray vision, Sterling Optical will gladly replace said specs with another pair of equal or lesser value.
In 1927, Jack Cohen began selling eyeglasses from a pushcart in New York City with a novel goal: to match each wearer with a pair that fit their style as well as their prescription. Today, specialists carry on his philosophy with prescription specs from American and European labels such as Prada, Valentino, and Coach. After a visitor sits down for a fitting, a trained style professional handpicks the eyeglasses or sunglasses that best complement their face shape, eye color, and tattoo of four eyeballs. Frames come in a variety of colors and materials, and each can be customized with polarized and optical-quality lenses to ward off glare and UV rays. Meanwhile, a team of optometrists resides onsite to assess the pupils during comprehensive eye exams.