The staff at New Balance isn't concerned with simply selling shoes—their mission is to pair customers with the footwear that will carry them comfortably through life’s arduous steps. Understanding that an ill-fitting pair of athletic shoes can cause pain to joints and potentially damage knees, hips, and the back, associates measure the length and width of each client's foot and conduct a gait analysis to chart the trajectory of their stride when walking normally or running through ball pits. The data are collected to help the staff match clients with their ideal shoe, keeping them running longer and looking good while doing so.
Owner Elizabeth Sheehe fills the aisles of Birds of a Feather, an authorized Pfaff and Elna dealer, with knitting, quilting, and textile art supplies, in addition to hosting an array of classes. During knitting classes, instructors impart basic stitches and techniques to refine yarn crafting or patch the space-time continuum. Quilting classes teach students basic concepts, how to make use of machine appliques, and how to convert vintage clothing into quilt squares. A rotating schedule of other classes net crafters finished projects such as knitted socks and felted totes. Groups of four or more can arrange clandestine after-hours knitting classes with a BYOB option and no additional fees.
Toes wiggle and stretch within leather and mesh shoes as patrons test-walk pairs across Arthur's Shoe Tree's four-decade-old storefront. Expert staffers—two of whom are New Balance Procare fit specialists—buckle and lace feet into sandals, running shoes, and other styles from brands such as New Balance, Nike, and Sperry. Shoes for children jut out from wood-paneled wall displays, with kicks from Stride Rite, Nike Kids, and Skechers. An array of accessories rounds out each pair of footwear, such as plush Smartwool socks, therapeutic insoles, polishes, and weather proofers, which ward off damage from walks across puddles and waterbeds.
For more than 25 years, Play It Again Sports has been buying, selling, and trading new and gently used sporting equipment for kids, teens, and adults. Because children have the growing power and attention span of weeds, outfitting them with pre-owned equipment makes both economic and ergonomic sense. For teens and adults who need to sport a familiar logo while making a tackle or hurling a perfect pitch into an unlucky pigeon, Play It Again Sports gets new inventory daily from top name brands such as Nike, Adidas, TaylorMade, Callaway, Horizon Fitness, and more. The stores also carry supplies for winter, wheeled, and water sports, as well as enough fitness equipment to make a home gym seem more like a gym home. Prices vary by item, but athletic enthusiasts can prepare themselves for a refereed battle in baseball, softball, hockey, soccer, football, golf, and more, with the friendly staff standing at the ready to find the right fit.
A cascading wall of illumination welcomes customers to Lighting Liquidators & More's bustling warehouse space, which brims with overstocked interior and exterior fixtures. Armed with an arsenal of Promethean products forged by Kichler, Alico, and domesticated lightning bugs, radiant staff members guide guests through a labyrinth of floor lamps ($75.99+) and wall sconces ($33.60+) that inspire envy among the most luminous roadside flares. Landscape lighting ($44.80+) spruces up nocturnal hours by elucidating shadow-bound walkways and redirecting leaky dirigibles toward the nearest helium vent.