At age 10, it was choreographed dance moves, Miami Vice–inspired suits, and mixtapes. During his teenage years, it was stints on MTV's The Grind and appearances in music videos and national commercials. Nelson Cruz has always had a knack for bringing the party with him, a talent that he parlayed into a gig as a master of ceremonies and event planner for one of New York’s exclusive entertainment agencies. Now in business for himself, Nelson brings his considerable experience and Rolodex full of party contacts spanning Manhattan, Westchester, and Long Island to bear on all of life’s special occasions. Whether supplying photo booths for a rock 'n' roll themed wedding, or carving an ice sculpture in the shape of Honus Wagner, Cruz and his crew outfit bashes with theme-appropriate appropriate entertainment and the latest lighting and sound equipment. Cruz collaborates closely with hosts, listening to all their pre-party needs before dispatching seasoned DJs, photographers, and party motivators—most of whom moonlight as actors and dancers—to keep dance floors filled with moving feet and happy faces.