As the founder of BB MakeUp, Brooke Fleetwood's reach is huge: she travels all over the country (and sometimes outside of it) to pamper and prep her clients. But once she's with them, her focus narrows. Each appointment is meticulously personalized, from color selection to application. During makeup lessons, Brooke also her client's makeup collection to ensure they own the right colors for their complexions, aren't using expired cosmetics, and know the proper techniques for whittling a brow pencil in the wilderness.
Stocked with BB's own brand of products, Brooke's Makeup Cosmetic Bars provide touch-ups and special-event services of all stripes. Brides-to-be undergo airbrushing, models primp before editorial photoshoots, and friends get glamorous makeovers for nights on the town. Some stores also have a spa where guests can clarify their skin with a facial or clear away unwanted hair with a wax.