At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
Most of K Komfort's technicians and engineers draw on more than a quarter-century of experience in improving indoor air quality and lowering energy bills. Having witnessed the evolution of heating and cooling technology, the crew deftly repairs old furnaces and installs efficient, new air-conditioner systems with techniques learned in NARI continuing-education programs. HEPA-approved equipment clears ductwork of pesky particles that cause asthma, allergies, and dinnertime interruptions by nuclear physicists, and filtration systems help maintain fresh air once technicians are out of the picture. Their preferred brand is Carrier, but the service truck is stocked with a library of parts from other manufacturers so maintenance often can be completed in one visit.
Professional photographer Jaci Sumner approaches every shoot with a clean slate, taking cues from the personalities of those centered in her lens rather than imposing a fixed aesthetic onto a client or occasion. The resulting photos are marked by a certain naturalness and are made unique by the photographer's willingness to break with outmoded photography conventions.
When she's not taking photographs, Jaci engages in locally focused philanthropic efforts that include her own organization, ProjectStella. The initiative was named after her dog and studio companion Stella, and has raised funds for the Milwaukee Humane Society since 2009.
Warm facial towels, aromatherapy oils, and heat therapy are a few of the supplemental services the therapists at VidaTherapy Massage Center use to relax clients. They stir these add-ons into an array of Swedish, deep-tissue, and sports massages to further pamper clients. After a massage, clients' blood circulates better, sleep comes easier, their headaches can vanish, and the digital self-destruct timer on their back stops counting down.