Warm facial towels, aromatherapy oils, and heat therapy are a few of the supplemental services the therapists at VidaTherapy Massage Center use to relax clients. They stir these add-ons into an array of Swedish, deep-tissue, and sports massages to further pamper clients. After a massage, clients' blood circulates better, sleep comes easier, their headaches can vanish, and the digital self-destruct timer on their back stops counting down.
In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
Family patriarch Nordy Rockler opened the doors of his first store in 1954 to supply his fellow craftsmen with knowledge, friendly advice, and a large selection of tools for at-home woodworking projects. Now, the chain of retail outlets brims with more than 20,000 tools and specialized woodworking equipment. Next to a steely rainbow of hinges, casters, and screws, a supply of lumber and exotic hardwoods provides planks for building tree houses or just leaving around as a warning to uncooperative trees. The tenor buzz of power tools operated by newly knowledgeable guests drifts from educational sessions on operating equipment and woodworking.
Spread out in organized clusters across an expansive 17,000-square-foot show room, unfinished wooden furniture lies teeming with potential. Unlike traditional pieces, which must be carefully selected to match one's home décor, Naked Furniture's mostly American-made products can be customized with the stain or paint color of one's choosing. The collection includes pieces for every room of the house, including bedroom furniture such as nightstands, kitchen adornments such as cabinets, and living-room pieces such as television consoles or Victorian-style entertainment centers, also known as "bookshelves." Each item is crafted from solid wood or plywood and is particleboard- and MDF-free.
Forty years of fermenting wisdom cement The Purple Foot as Milwaukee's premier emporium for the personal vintner. The introductory kit contains nearly all the equipment—a two-gallon plastic primary fermenter with lid, a one-gallon glass secondary fermenter, an air lock, a straining bag, and more—necessary to brew your own adult fruit juice. Stew three gallons of wine from your choice of fruit (not included); try combining strawberries, raspberries, rhubarb, grapes, or jazzleroot with the provided ingredients according to the provided instructions, and let guests of your next dinner party delight at your new craft, at the hyper-local vintage, and at the unusual colors that emerge when it's mixed with resin.