Vision in Whitewater

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Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.

2929 Milton Ave
Janesville,
WI
US

At Primary EyeCare Associates and EyeWear Gallery, four optometrists diagnose and correct vision problems with state-of-the-art services and instruments, including the NIDEK TonoRef II Autorefractor/Keratometer. They collaborate with patients to design personalized treatment plans, considering the patient’s lifestyle and eye condition before recommending LASIK and prescription eyewear. Frame stylists and optometric technicians support the process, whether recommending designer frames or teaching clients how to insert contact lenses.

1280 N Summit Ave
Oconomowoc,
WI
US

For nearly 20 years, Dr. Julie Johnson has been at the helm of Delafield Vision Center, where she faithfully serves the citizens of Lake County and beyond. Dr. Julie and her staff work together to outfit their clients in the ideal set of frames from a selection that includes high-end designers such as Versace, Dolce & Gabbana, and Tory Burch. Delafield also stocks a selection of exclusive designs that boast the latest in optical fashions, including placing a mini fedora over each eye. In addition to standard eye exams, Dr. Julie is proficient in adolescent optometry as well as performing special exams for those interested in pursuing LASIK surgery.

3175 Golf Rd
Delafield,
WI
US

For more than 90 years, Sterling Optical’s physicians and eyeglass specialists have paired peepers with stylish brand-name frames. Men, women, children, and seeing-impaired mannequins can browse frames by Coach, Michael Kors, Tom Ford, and Kenneth Cole (designer frames are $229+), among others such as Peachtree Eyewear ($119). Eyewear technicians forge lenses in about one hour before bestowing customers with two pairs of custom frames—one for daily wear and one for incognito trips to the grocery store. If within 30 days of their purchase patrons tire of frames with x-ray vision, Sterling Optical will gladly replace said specs with another pair of equal or lesser value.

2802 Heritage Dr
Delafield,
WI
US

Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.

8225 S 27th St
Franklin,
WI
US

Founded in 1914, the original New York City location of Sterling Optical doled out frames amid the Ford Model Ts and paperboys that swarmed the city's financial district. The original band of eyesight experts weathered years of economic depression by impressing customers with speedy, full-service vision care, later launching a second store near Washington, DC. Today, a century of steady franchise expansion has given rise to almost 200 store locations in 23 states. Most locations continue the tradition of offering one-stop optical services, giving customers access to exams and onsite labs that manufacture glasses in one hour. The spectacle provider has been named one of the nation's leading franchises by Entrepreneur magazine.

95 N Moorland Rd
Brookfield,
WI
US