In ancient Persia, threading was more than a beauty ritual?it was a rite of passage. Beautifiers would thread a bride?s entire face before she walked down the aisle, and give girls similar treatments to signal their transitions to womanhood. Today, Fabulous Eyebrow Threading?s staff members enlist the historically significant practice to accentuate the faces of their clients. They snag and remove entire lines of eyebrow or lip hair with one swift tug, making threading more precise but less painful than tweezing or poking each hair until it is so annoyed that it uproots itself and leaves. They can also use soft wax on faces and bodies if patrons prefer it, and can embellish or refresh newly groomed visages with lash extensions and facials.
With more than 386 locations dotting North America, JCPenney Optical's ubiquity is matched only by its extensive selection of contact lenses and designer frames that includes brands such as Armani Exchange, Liz Claiborne, and Nicole Miller. Despite this wide reach, all lenses are cut at the same optical laboratory, ensuring a consistency of quality and a pretty good idea of where to look if your glasses run away from home. Each location has an independent state-licensed doctor of optometry, who can perform vision exams and help clients determine which type of vision correction will work best.
Retailing choice cosmetics since 1931, Merle Norman Cosmetics distributes its various American-made product lines inside sunny studio locations. Cheerful staffers encourage customers to try on moisturizers, sniff perfumes, and smudge paramours' collars with lipstick in accordance with the company's "try before you buy" philosophy. Women who embody Merle Nethercutt Norman's zeal for bold entrepreneurship own each studio franchise, carrying on the founder's vision to empower women through financial independence and natural beauty.
Amid the glittery beaded curtains and shelves of professional products at Divine Salon, beauty specialists perform an array of services from glamorous hair extensions to luxurious manicures. As waxing experts and nail technicians bustle about the bright space, stylist Emily extends her expertise toward haircuts and coloring services. Emily blow-drys hair into flattering waves, and tames frizz with smoothing conditioning treatments.
Circular designs line the floor and hang from the ceiling at Divine Salon, casting a trendy vibe that?s echoed in stylist Michelle Blackburn?s treatments. She wields scissors and Aquage?s sea botanical products to craft stylish ?dos that complement features and lifestyles.
To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, ?She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.?
Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand?s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.