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Stylist Hayley Shoup works out of the full-service salon Xtreme Beauty, where she offers haircuts for women, men, and children. She also performs color treatments such as partial or full highlights, shampoo treatments, and blow-drying and styling. At the salon, customers will also find skincare, waxing, and cosmetic services.

24757 Washington Ave.
Murrieta,
CA
US

In the 28 years since Kymberly Whitaker first started doing makeup, her professional life has been a cosmetic whirlwind. She's attended the Fashion Institute of Design & Merchandising, co-owned a medical spa, worked in medical aesthetics for renowned plastic surgeons, and served as Aveda's Southern California education director of skincare. Now in the comfort of her own aesthetic haven, PURskin Spa, she exercises her beautification chops by performing restorative facials, peels, and specialty waxing services. Her adoration of beautiful creatures also carries over to her second passion, horses, which she rides and enters into competitions.

32467 Temecula Pkwy, Bldg F-102 , Ste 12
Temecula,
CA
US

Eyebrow Beauty Bar serves more than just eyebrows; it is dedicated to helping its clients accentuate their facial features. Experienced aestheticians thread or wax eyebrows and tint lashes and brows to accentuate eyes. They also apply permanent makeup, such as eyeliner and lipliner, to shave time off of clients' morning routines. In addition, clients can come in for a cleansing facial or have intricate henna tattoos drawn on arms. And if they want to share Eyebrow Beauty Bar's services with friends, clients can host a henna and threading party.

25642 Crown Valley Pkwy
Ladera Ranch,
CA
US

Dr. Soheyla Marzvaan may have a degree in dentistry, but teeth aren’t her only area of expertise. At Orange County Facial Cosmetics, she leads a staff in rejuvenating complexions with dermal fillers, peels, and HydraFacials—resurfacing treatments that diminish fine lines and hyperpigmentation. These services appear alongside cosmetic-dentistry offerings such as teeth whitening and veneers.

600 Corporate Drive, Suite 220
Ladera Ranch,
CA
US

It’s at the midpoint of a session at Luscious Lashes that clients can most see the difference. One eye’s worth of lashes are strikingly longer and more voluminous with a full set of synthetic lashes bonded to each natural lash. Luscious Lashes’ fleet of licensed aestheticians and certified specialists painstakingly adheres the silky lashes, leaving clients looking freshly made-up without the use of mascara. The lashes shed when natural ones do, giving the extensions about a three-week lifespan before they take to the wind like a baby bird.

28321 Marguerite Pkwy
Mission Viejo,
CA
US

To say Leisa Erickson has an eye for details would be putting it mildly. Each day, she hovers above the peaceful faces of her clients with sleek, silver instruments in her hands. She uses these tools to glue synthetic extensions to each lash, one at a time. That's why she opened The Lash Lounge?to create a haven both for her craft and the women that appreciate the drama that lush, lengthy lashes add to their look.

In addition to being certified as an eyelash extension artist, Leisa is also a licensed cosmetologist. Her cohort, Carly Castelli carries the same credentials as Leisa, along with the title of fastest lash artist in the West. Together this duo primps fringed lids with extensions and applies semi-permanent mascara, which tints lashes for up the three weeks. They also shampoo the delicate strands inside tiny eye-sized showers to kill potentially harmful bacteria.


Groupon Celebrates Women in Business

In honor of Women?s History Month, Groupon is celebrating an inspiring group of women: business leaders whose companies and brands enrich their communities. Thanks to the dedication and ingenuity of these leaders, local communities across the country are stronger and more diverse.

Shop the Women in Business collection.


225 W Avenida Palizada
San Clemente,
CA
US