Flamingo Road Nursery owner Jim Dezell is used to the surprise on people's faces when they come to the nursery for the first time. "People commonly come in and say, ‘Wow, I never knew there was a garden center like this,’" he says. Maybe they're wowed by the park-like landscaping, complete with display gardens designed to inspire shoppers with ideas for plant combinations. Maybe they're blown away at the fountains, statues, and thousands of pieces of pottery. Or maybe they've just seen the pond surrounded by colorfully painted "shops" and palm trees. It's a "true experience" that's as much about shopping as it is about creating "memory and traditions", wrote Today's Garden Center in 2011, when it picked Flamingo Road Nursery as the most revolutionary garden center in the nation. In addition to helping shoppers navigate the selection of flowers, trees, and other plants, the knowledgeable staff can also help them complete landscaping projects with outdoor artwork, waterfalls, and more. "It's professional advice here," says Jim. "We really try to understand our customers' needs and offer solutions that will both excite them and provide long-term enjoyment." He even recommends people bring in dimensions and photos of their space so the staff can get a better idea of what will grow well there. The staffers can even come to homes to install everything once it's purchased. Other garden-centric items, such as Big Green Egg barbecues, give customers more chances to enjoy their updated outdoor spaces. To help home growing projects succeed, one staff member, Jodi (who Jim calls their "garden gal") gives weekly talks on growing your own food at home without the hassle of planting notoriously difficult hamburger bushes. The nursery also hosts an on-site Farmers Market shop, which hosts a large assortment of fresh fruits, vegetables, and artisan foods—some of the produce is even picked at the nursery itself. On the weekends, a beekeeper visits the store to explain how bees make honey to visiting kids, using the in-store observation beehive as a teaching tool. The nursery holds seasonal celebrations as well, including an annual fall festival and a Christmas festival replete with sleigh rides, Santa visits, and a Christmas tree forest.