Shopping in Winston-Salem

Select Local Merchants

In 1996, Scrapbook Traditions began in the basement of Tracy Gilley's home. A woman named Jackie Scott had hired Gilley to put together a scrapbook of her life and family history as a Christmas gift. In five short months, Gilley produced more than 950 pages that covered more than a century of the Scott family history. When Jackie died several years later, all 10 scrapbooks were put on display at her memorial; guests at the service pored over the books and Jackie's son expressed his immense gratitude to Gilley for compiling the family history.

Scrapbook Traditions believes in the importance of scrapbooking to preserve memories and record history for future generations. The store offers an array of courses to help scrapbookers get started as well as shelves full of supplies, ranging from sheets of colorful 12”x12” cardstock and sticky adhesives capable of mounting bites of pizza from a couple's first date.

4755 Commercial Plaza St
Winston Salem,
NC
US

Gazoodles swaddles pintsize progeny in the latest and tiniest trends, housing shelves that blossom with chic wearables for trendy boys (through size 12) and fashionable females (through size 14). Cloak adventurous tykes in the LeTop striped romper⎯horizontally lined with blues and greens and splashed with aquatic animals ($18.50)⎯and adorn mini fashionistas in the LeTop sleeveless beach dress splattered with pink hibiscus flowers ($18). The hooded LeTop Ship Ahoy cover-up ($17) prepares toddlers for beach outings, aquarium visits, and yacht races, and the Livie & Luca sandals accent delicate phalanges with a rouge petal design ($23.50). The baby boutique also stocks a selection of home accessories, such as picture frames and wall décor ($12+), which can be hung or chewed on during the teething phase.

205 South Stratford Road
Winston Salem,
NC
US

The friendly bloom bearers at George K. Walker Florist have embellished special occasions with fresh, colorful floral arrangements for almost 40 years. The FTD orchid trio ($50.99+) croon a floral-scented lullaby from their perches in three 4-inch ceramic vases, and the yellow lily, yellow roses, and other sunshine-colored blossoms in an FTD Flourishing Garden basket ($49.99+) can cheer up a morose coffee table still moping over its argument with the living-room couch. Alternatively, opt for a special-occasion package, such as an FTD birthday bouquet ($55.99+) bursting with gerbera daisies or an FTD Big Hug bouquet ($50.99+) that greets newborns with a vase of pillowy purple lisianthus grasped by a fuzzy 6-inch stuffed bear.

546 S Stratford Rd
Winston Salem,
NC
US

For more than 30 years, Soccer Unlimited's staff of players and aficionados has stocked a game lover's dream store full of premium gear, a big-screen TV showing games, and an experienced staff eager to talk sports. Pro gear from Diadora, High Five, and Umbro outfits forwards and midfielders in high-performance jerseys and cleats, and goal-keepers don Reusch gloves to protect their hands as they dig protective trenches around goal posts. Kid-friendly gear readies future Messis for the pitch with Nike Jr. Premier shoes ($20), Nike Total 90 shin guards ($10), a Nike soccer ball ($15), and beginners vuvuzela songbooks. Adult players can apply their Groupon toward a pair of turf-hugging shoes from brands such as Adidas, Puma, and Joma or toward a Premier League jersey.

3051 Trenwest Dr
Winston Salem,
NC
US

Going above and beyond skiing and tennis, the affiliated shops of Ski & Sport Station, Ski & Tennis Station, and the Board Room equip athletes for a variety of different sports, including snowboarding, lacrosse, wakeboarding, and skateboarding. Bravely approach the coming winter with brand-name outerwear, featuring such brands as Burton, Patagonia, Ugg, K-2, and The North Face. A fetching fall ensemble might include a venture jacket from The North Face ($99.99), a pair of Rainbow sandals (starting at $39.99), and a Babolat tennis racquet (starting at $119.99) for batting away attacking foliage. As winter approaches, summer items such as the Quicksilver and Billabong wakeboards go on sale, before they wisely pack up their family cockapoo and head down to Naples for the colder months. Ski & Tennis Station also services equipment, including tuning skis and same-day racquet stringing for last-minute downhill tennis matches.

119 S Stratford Rd
Winston Salem,
NC
US

Since 1989, Play It Again Sports has been keeping sports green, recycling gently used athletic equipment into new-to-you gear. Products from brands such as Nike, Adidas, and Wilson make up each store's enormous selection of new and recycled gear, which is replenished daily with goods for a wide selection of sports that ranges from baseball and football to snowboarding, skis, and ice skates. Treadmills and exercise bikes equip bodies with muscular suits of armor, and pintsize and adolescent equipment arms youngsters with protective padding until they eat enough bologna to grow muscles of their own. Knowledgeable staffers man the Greensboro and the new Winston-Salem locations, ready to answer questions and arrange gear deliveries or pick-ups. To ensure their stock remains robust, they also encourage athletes to collect their lightly used gear—including bicycles—and bring it into a local store to either sell or trade.

5005 Country Club Rd
Winston Salem,
NC
US