uBreakiFix CEO Justin Wetherill spoke with Groupon about the importance of protecting your smartphone and the challenges of fixing a phone that has been dropped into a deep fryer.
On the worst thing you can do after cracking your smartphone?s glass screen
?Don?t just put it into your pocket and continue to use it,? Wetherill says. The broken glass can actually cause serious damage to the phone?s inner components and turn a relatively simple fix into a costly repair job.
On the repair process
"Look, this is something we do every day," Wetherill says. "You are not the first person to break a phone.? Collectively, uBreakiFix's highly trained technicians repair more than 20,000 devices a month, drawing from a library of high-quality parts that are tested twice before they ever get used in a repair service. Free diagnostics are a staple at all uBreakiFix locations, so customers understand the problem before any work is done.
On growing his business
uBreakiFix began as a business based out of Wetherill?s living room, and it now boasts more than 60 locations nationwide. ?We are proof that the American dream is alive,? he says.
On unusual repair jobs
Wetherill remembers one fast-food employee who dropped her phone into a restaurant?s deep fryer. ?It smelled pretty bad,? he said; however, the repairs were successful. Another customer lost his phone in a cement mixer. After some serious effort, the technicians were able to safely recover all of the important data, but the phone died a few hours later. As Wetherill pointed out, ?it did go through a cement mixer.? Some miracles just aren?t meant to be.
On the importance of a one-day turnaround time
Repairs at uBreakiFix?s store locations can often take as little as an hour, according to Wetherill. This is a critical part of the shops' focus?something Wetherill personally understands. If forced to choose between spending the weekend without his smartphone or his left arm, he jokes that he would pick the arm. ?Of course, this is assuming that there wouldn?t be any pain,? he laughs.
At Advanced Massage Therapy Rehabilitation, therapist Tina DeMarco melds several varieties of massage and healing techniques into ache-easing and injury-alleviating sessions. Specializing in deep-tissue and Swedish modalities, Tina customizes each appointment to decrease tension and boost circulation. Tina also caters to sports-related stress and injury, wielding her healing hands to lessen muscular fatigue resulting from marathon autograph signings.
"Whiz" would be an apt title for the tech-savvy staff at GeekBox Lake Mary, a computer repair and tune-up business. The digitally bi-lingual crew speaks both Mac and PC, a skill that comes in handy whether they're inoculating Windows against bugs with anti-virus software or optimizing the latest feline-themed Apple operating system. And their binary prowess encompasses more than just laptops. The team also tends to ailing iPhones, iPads, and other mobile devices. Taking the whole show into residences, they set up smart digital thermostats, home theaters, and surveillance cameras for people who only watch unscripted and very local TV shows.
Send a Genius dispatches its certified techs to homes around the neighborhood, where they administer repairs to all sorts of gadgets and mobile devices. Available every day of the week, these digital handymen touch up dents, tune-up PCs, and fix screens that were cracked when a phone got dropped or went through a stressful polygraph exam. Additionally, the company maintains strict standards of quality for its parts and labor, which it backs up with lifetime warranties.
In an age when the phrase “I’ve got a virus” probably refers to electronics, it’s good to have someone on call who sports a white coat and knows his or her way around a circuit board. Palm Tree Computer Systems’ technicians sport sterling white lab coats and diagnose and heal troubled electronics. Customers drop off their ill device at the shop, mail in items, or arrange an at-home visit from a speedy service expert. The staff can journey inside the machine to recover lost files and replace a damaged hard drive or it can solve aesthetic issues such as a broken laptop or iPhone screen.
Palm Tree’s experts also pull from their electronic medicine cabinet to heal the latest gaming systems, including Xbox, PS3, or Sega systems—even if it’s just by sliding a slice of warm toast in the disc slot.
As helpful as mobile devices are, they can be very touchy?and the technicians of iFixandRepair can set straight almost any kind of flare-up. Not only do they perform mail-in and drop-off repairs of shattered screens, water damage, and speaker and button issues, but they also replace batteries and do color conversions. If it's a phone case you're in the market for, they carry more than 1,500 designs compatible with Apple, Samsung, LG, and other popular brands. In fact, they sell nearly every type of accessory, as well as parts for DIY repairs.