"You should call somebody to fix that."
This declaration of resignation, as Greg Bell's aunt pointed out back when he founded his business in 2000, was the common denominator among homeowners who were never able to find time to complete their lists of home improvements and repairs. As it happened, this group of time-thwarted homeowners was just Greg's target market, so he dropped his business's original name, "Greg Bell, Handyman," in favor of the cleverly anonymous, Mr. Somebody. Nowadays, supported by a team of handpicked handymen, Greg undertakes a range of remodeling and repair services. However, his success means that he can no longer hide behind the blank moniker, as his customers often refer to him glowingly by name on the consumer review aggregator Angie's List, where he also won a Super Service Award in 2011.