One might not expect an immigrant with no formal education to name his family business after Yale University. But that's just what Steve Sheinkopf's grandfather did in 1923, and the pluckiness of the name was a harbinger of the company's ability to thrive against all odds. Over the course of almost 90 years, Yale Appliance & Lighting weathered the Great Depression and other economic crises, yet Sheinkopf's grandfather kept the business going and even made enough to help his four brothers emigrate to America. In 1984, when the landlord sold the Portland Street building that had housed Yale for 30 years, Sheinkopf helped his father measure a space on Freeport Street on the coldest day of that year. They've been there ever since.
What keeps the company going is a refusal to rest on its laurels and an almost obsessive commitment to customer satisfaction. On any given weekday, you'll find Sheinkopf blogging exhaustive side-by-side comparisons of a variety of his merchandise. The now 25,000-square-foot store houses more than 3,500 lights and thousands of appliances and plumbing products, and its delivery and service departments have grown to include 112 experienced employees and a fleet of 25 heavy-duty vehicles and industrial-size Tonka trucks.
The family legacy continues to flourish. Yale Appliance & Lighting’s kitchen appliances have made the megastore a multiyear winner of Boston magazine’s Best of Boston awards. As reported in the Boston Business Journal, Yale earned a Green Award from Mayor Thomas M. Menino and the city of Boston in 2007 for promoting energy-efficient appliances with education and in-store rebates. That same year, the Journal named Yale Appliance & Lighting one of the best places to work in Boston, which may be partly due to the frequent in-store cooking demos performed by regional chefs.
AAA Appliances has outfitted abodes with home-helpers and entertainment devices from brands such as Maytag, Panasonic, and Kitchen Aid for more than half a century. Knowledgeable staff members guide electronics enthusiasts through the ins and outs of a Coby 32-inch Class High-Definition TV with three HDMI inputs ($291.96), or a Panasonic sound bar and subwoofer ($363.96), which delivers a powerful bass sound to complement videos of growing grass. A 9-inch portable digital LCD TV sates eyes on the go with an integrated antenna that captures over-the-air channels, a built-in stand, and a headphone connection ($111.96). Or, customers can opt for a GE stainless-steel two-cubic-foot countertop microwave ($251.96), which optimizes cooking results with sensors that automate time, power, and tastiness settings.