Home & Garden in Wisconsin

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Family patriarch Nordy Rockler opened the doors of his first store in 1954 to supply his fellow craftsmen with knowledge, friendly advice, and a large selection of tools for at-home woodworking projects. Now, the chain of retail outlets brims with more than 20,000 tools and specialized woodworking equipment. Next to a steely rainbow of hinges, casters, and screws, a supply of lumber and exotic hardwoods provides planks for building tree houses or just leaving around as a warning to uncooperative trees. The tenor buzz of power tools operated by newly knowledgeable guests drifts from educational sessions on operating equipment and woodworking.

1725 South 108th Street
Milwaukee,
WI
US

A family gathers in front of a fire to watch flames dance inside a teepee of logs. After several moments, a uniformed staffer walks over to ask whether they have any questions, and, startled, they stop telling ghost stories or reminiscing about bygone summer bonfires to think about whether they'd like that very model in their own home. Fireside Hearth & Home's cozy design room has that effect. Several staged but comfortable living rooms, kitchens, and patios revolve around fireplaces and stoves, letting customers really imagine life around the hearth. The inventory of gas, wood, and electric fireplaces, as well as stoves and inserts come out of the workshops of top brands such as Heat & Glo, Heatilator, Quadra-Fire, and Outdoor Lifestyles. The knowledgeable staffers can explain the variances of styles and features, as well as install new fireplaces and convert wood fireplaces to gas ones.

6709 Watts Rd
Madison,
WI
US

After vacationing in France in the early 1970s, retired physicist Carl Sontheimer was inspired to go back to work. He?d seen a new gadget?a mechanized food processor for restaurants?and wanted to retool it for passionate home cooks like himself. His machine was efficient and versatile: mixing eggs into puff pastry took 15 minutes for a human, 10 minutes for a trained chimpanzee, but just 15 seconds in the food processor. Immediately, revered chefs including Julia Child, Jacques P?pin, and James Beard applauded the invention, and Beard even wrote an entire cookbook dedicated to the machine. Decades later, Cuisinart?s line of innovative products ranges from waffle makers and rice cookers to eco-friendly nonstick pans.

1301 E Rio Grande
Victoria,
TX
US

In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.

2510 South Green Bay Road
Racine,
WI
US

Shoppers descend upon WG&R Furniture, a family-owned business for more than 65 years, to furnish their dwellings with bedroom, kitchen, and living-room fixtures from respected national brands such as Simmons, Signature Design by Ashley, and La-Z-Boy. Customers can store pocket change and secret jelly-bean collections beneath the cushy pillows of a Broyhill sofa ($629.99), which can grace abodes in patterns ranging from corduroy to houndstooth, or compliment their existing sofa with a Leik Furniture oval side table ($149.99). The plush Signature Design by Ashley power-reclining sofa conforms to softly support relaxing bodies ($949.99), and the five-piece Signature Design by Ashley dining set bears the load during dinner parties ($419.99). Those looking for seating options in game rooms can opt for the Amisco bar and game room stool ($139.99). Customers slumber soundly on a Sealy Posturepedic queen set, which doubles as a pad for perfect pole-vaulting skills ($589.99).

4915 W Grande Market Dr
Appleton,
WI
US

In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.

2734 Hillside Dr
Delafield,
WI
US