Living Room Furniture in Wisconsin

Select Local Merchants

Spread out in organized clusters across an expansive 17,000-square-foot show room, unfinished wooden furniture lies teeming with potential. Unlike traditional pieces, which must be carefully selected to match one's home décor, Naked Furniture's mostly American-made products can be customized with the stain or paint color of one's choosing. The collection includes pieces for every room of the house, including bedroom furniture such as nightstands, kitchen adornments such as cabinets, and living-room pieces such as television consoles or Victorian-style entertainment centers, also known as "bookshelves." Each item is crafted from solid wood or plywood and is particleboard- and MDF-free.

4450 S 108th St
Milwaukee,
WI
US

A family gathers in front of a fire to watch flames dance inside a teepee of logs. After several moments, a uniformed staffer walks over to ask whether they have any questions, and, startled, they stop telling ghost stories or reminiscing about bygone summer bonfires to think about whether they'd like that very model in their own home. Fireside Hearth & Home's cozy design room has that effect. Several staged but comfortable living rooms, kitchens, and patios revolve around fireplaces and stoves, letting customers really imagine life around the hearth. The inventory of gas, wood, and electric fireplaces, as well as stoves and inserts come out of the workshops of top brands such as Heat & Glo, Heatilator, Quadra-Fire, and Outdoor Lifestyles. The knowledgeable staffers can explain the variances of styles and features, as well as install new fireplaces and convert wood fireplaces to gas ones.

6709 Watts Rd
Madison,
WI
US

Shoppers descend upon WG&R Furniture, a family-owned business for more than 65 years, to furnish their dwellings with bedroom, kitchen, and living-room fixtures from respected national brands such as Simmons, Signature Design by Ashley, and La-Z-Boy. Customers can store pocket change and secret jelly-bean collections beneath the cushy pillows of a Broyhill sofa ($629.99), which can grace abodes in patterns ranging from corduroy to houndstooth, or compliment their existing sofa with a Leik Furniture oval side table ($149.99). The plush Signature Design by Ashley power-reclining sofa conforms to softly support relaxing bodies ($949.99), and the five-piece Signature Design by Ashley dining set bears the load during dinner parties ($419.99). Those looking for seating options in game rooms can opt for the Amisco bar and game room stool ($139.99). Customers slumber soundly on a Sealy Posturepedic queen set, which doubles as a pad for perfect pole-vaulting skills ($589.99).

2156 W Mason St
Green Bay,
WI
US

Shoppers descend upon WG&R Furniture, a family-owned business for more than 65 years, to furnish their dwellings with bedroom, kitchen, and living-room fixtures from respected national brands such as Simmons, Signature Design by Ashley, and La-Z-Boy. Customers can store pocket change and secret jelly-bean collections beneath the cushy pillows of a Broyhill sofa ($629.99), which can grace abodes in patterns ranging from corduroy to houndstooth, or compliment their existing sofa with a Leik Furniture oval side table ($149.99). The plush Signature Design by Ashley power-reclining sofa conforms to softly support relaxing bodies ($949.99), and the five-piece Signature Design by Ashley dining set bears the load during dinner parties ($419.99). Those looking for seating options in game rooms can opt for the Amisco bar and game room stool ($139.99). Customers slumber soundly on a Sealy Posturepedic queen set, which doubles as a pad for perfect pole-vaulting skills ($589.99).

4915 W Grande Market Dr
Appleton,
WI
US

In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.

2734 Hillside Dr
Delafield,
WI
US

At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.

3020 S 108th St
Milwaukee,
WI
US