East Town Spa?s aesthetic teams regularly trek around the country to hone their beautifying expertise and study with experienced Bumble and Bumble and Aveda educators. They then tote their refreshed skills back to Milwaukee, where they set to work inside a historic mansion painted in classic rose tones. The team's hair services range from simple trims for beards and mustaches all the way to smoothing treatments for 4-D strand textures. Facials improve complexions with Aveda techniques, and natural baking-soda crystals provide gentle microdermabrasion. A tangerine-tinged pedicure lounge features a cushioned chaise and footbaths, and waxing sessions leave skin surfaces smooth from head to toe.
Dave Gerry started the Princeton Club with three simple tenets in mind: great trainers, exceptional equipment, and easy access. To realize that dream, he assembled a team of American College of Sports Medicine–certified personal trainers to helm the cardio and strength-training centers 24 hours a day.
Whether working out solo, in a group class, or with a trainer to remind them that bench-pressing beehives is safer with a spotter, guests can drop their young ones off at the free childcare center. Splashes fill the natatorium as swimmers paddle across the six-lane lap pool, as the resistance-current pool's adjustable waves enable guests to walk in place. A dip in the whirlpool soothes stress, and the steam room's eucalyptus aromatherapy and sauna's rejuvenating heat send bodies back into the world refreshed. Above the club, tennis and soccer players soak in vistas of Madison as they duke it out on the rooftop garden's turf. The competition continues indoors on basketball, racquetball, and volleyball courts.
At the tender age of 22, Keith Zimmerman opened the doors of Keith's Haircenter. Twenty-seven years later, his salon has undergone three renovations, and he's successfully opened a second Redken hair salon in Green Bay. Within the two locations, stylists and aestheticians provide a suite of beautifying services that run the gamut from basic cuts and prismatic color to waxing, tanning, manicures, and hair-loss solutions. The hairstylists at the Redken salon place a special emphasis on Redken's credo of personalized consultations, during which stylists and clients collaborate to find the best-suited cut and color based on face-shape, aura-color, and skin-tone.
The Hair Co.'s staff lends a rapt ear to patrons professing their style preferences before performing hair, nail, skin, and massage services. Big Sexy and Pureology products coddle manes during cuts, and Redken products transform hair color without the mess of emptying a bottle of ketchup on your head. Nails painted with CND shellac get color that lasts up to two weeks after a brief drying session under the UV lamp. Patrons also line up for Bioelements facials.
A plush sectional couch, flat-screen TV, and fish tank give Soleil Tanning Salon’s reception area the comforting touches of a family room. The same welcoming attention is offered by the attentive staff members, who give each client a piggyback ride to their private treatment room and offer helpful instructions on using the tanning beds and standup booth. A slate of tanning products, including Australian Gold and Swedish Beauty, are available for clients’ bronzing experiences.
Though tanning can be relaxing, it can also be time-consuming. Tanning on the Edge's service menu was designed for people who want to tan but may have limited time. During 12- to 15-minute sessions in the tanning beds, guests stay cool and relaxed with circulating air and a satellite radio. A vertical booth accommodates patrons who prefer to tan while standing or who don’t understand how to turn the party sub they are carrying lengthwise.
Nearby, a full lineup of spa services make sure guests are radiant from head to toe. Cosmetologists use Pharmagel and Repêchage products in spa facials designed to clear up acne, firm aging faces, or simply boost radiance. Nail experts turn up the luxury on manicures and pedicures with add-ons such as paraffin dips, acrylic tips, and nail gems, while waxing specialists remove fuzz from nearly any area of the body to make tans stand out.