Cofounders Jill Tomich and Peter Lavelle had both been active in the fitness world before they opened Ultimate Bootcamp in 2004. Jill threw her energies into boxing, ballet, yoga, and blogging for a wedding diet-and-fitness website, and Peter, a native Irishman, was a triathlete. In all his pursuits, Peter adhered to the motto "We're not here for a long time?we're here for a good time."
This credo infuses all of the boot-camp programs. Campers from all across the fitness spectrum find accommodation as the workouts meet them close to home. Trainers never push too far, but always challenge. An energetic mix of outdoor-resistance and interval training layers patrons in svelte muscle, builds strength, and burns calories to promote weight loss more effectively than a rice cake's PR agent. Far from the stereotypical idea of a boot camp, encouragement and support roll in from instructors who foster cooperation and camaraderie between fellow boot campers.
In Robby Blanchard's biography photo on his website, he prepares to lift a heavily stacked barbell. The determination is clear on his face—the same determination that carried him through a bachelors of science in exercise, an MBA in Business Management, three CrossFit-training certifications in varying styles, not including the fact he's a USA Weightlifting-Certified Sports Performance Coach. Today he shares his determination and all his fitness knowledge with at his training camp, CrossFit Reach.
During workouts, Robby and two other resident coaches push students through an array of exercises that change every session to boost the body's ability to perform in the 10 domains of fitness, which include power, speed, flexibility, and agility. To do so, students might perform exercises requiring them to run, jump, weightlift, and eventually perform all of those elements at once, immediately qualifying them for a life in the circus.
Specializing solely in whitening smiles, the technicians of Express Teeth Whitening Center help fade blemishes on teeth, allowing patrons to smile with confidence, whether it's for that job interview or presentation, or to just feel more at ease, all without the hassle of a dental-office visit. For teeth-whitening treatments, a technician will assess the type of treatment that will work best for the client by using a mouth tray with either 36% or 44% carbamide peroxide gel or a cheek retractor with 16% hydrogen peroxide whitening gel. After that, the technician will provide the client with protective glasses and activate the stain-zapping power with a blue light. The combination whitens teeth two to seven shades and produces immediate results, unlike going back in time to un-drink a year's worth of cups of coffee.
To help women achieve their fitness goals, the certified personal trainers at Get In Shape For Women focus on four areas: weight training, cardio training, nutrition, and accountability. In small group sessions, trainers modify exercises to suit up to four ladies' fitness levels, beginning by calibrating strength-training sessions—such as free weights, lunges, and squats—to each client's abilities while still ensuring they are challenging themselves. Then comes high-intensity cardio interval-training sessions in which trainers encourage exercisers to achieve optimal results on the treadmill or elliptical.
The trainers supplement the group workouts with nutritional planning centered around the concept of eating six small, balanced meals six days a week. They set aside the seventh day as a "free day" for a bit of indulgence, be it eating a favorite sweet or lusting openly after bacon. To hold their women accountable, trainers talk nutrition on the floor during scheduled appointments, and the ladies' progress toward reaching their goals is measured by trainers each week.
Sensei Ed Melaugh spent 18 years practicing street jujitsu before training with Professor Wally Jay, the founder of New England Small Circle JuJitsu. Professor Jay later promoted Ed to eighth-degree black belt and asked him to lead the United States Small Circle Jujitsu Association. In 1991, Ed was inducted into the World Martial Arts Hall of Fame. He also trained with Sijo James DeMile, a student of Bruce Lee. DeMile is best known for his contribution to Lee's intense one- and three-inch punches.
As the sensei at New England Small Circle JuJitsu, Ed Melaugh teaches street safety to kids, adults, and law-enforcement officers. He instructs them to target an attacker's weaknesses, using simple circular motions on their fingers and wrists or bribing them to go away with a sprinkle-flecked donut. Though targeting certain body parts can cause pain, it aims to take down opponents without wounding them.
Pearly Whites Express's technicians fit teeth-whitening treatments into the nooks and crannies of their clients' busy schedules. Their treatments come in 10-minute increments, becoming more powerful the longer they take. The 20-minute stain remover, for instance, evens out tooth tone with targeted whitening. On the other end of the spectrum, the 60-minute Wow Whitener brightens teeth by several degrees, allowing your smile to double as a flashlight. Staffers provides patients with explicit after-care instructions, which can help results last up to six months.