In the mid 1960s, Murray and Ida Rotman gave the family name to their growing furniture and carpeting business, confident that it would hold employees accountable and remind them to interact with customers as one community member to another. Throughout multiple expansions and a change from the "7 Stores on 5 Floors Under 1 Roof" slogan to "New England's Largest Furniture and Carpet Store," the Rotman family has stayed true to its promise of treating people with honesty and respect. According to Furniture Today, the National Home Furnishings Association named the company a Retailer of the Year in 2011, remarking on its "outstanding customer service and involvement in community services and activities." To that end, the Rotmans have helped raise $1 million for the local Walk for the Homeless, and cofounded a furniture-exchange program that allows customers to donate their gently used furniture to a family in need.
The award-winning business owes its success not only to a commitment to core values, but to an eye-popping assortment of furniture, mattresses, and televisions—all arranged in curated displays that inspire home-decorating ideas and make people believe they’re in a house built for a hundred families. The helpful staff measures and installs carpeting or flooring and fleshes out creative plans with the design-a-room service: a free in-home consultation with a computerized analysis. The store also stays ahead of the latest industry trends and innovations, offering, for example, pieces from Paula Deen’s furniture line and budget-friendly clearance deals in a space known as the Attic.
For more than half a century, Mill Stores has dispensed an enormous array of high quality, ready-to-finish wood furniture and accents to enhance homestead comfort. As a factory-finished solid-oak rocker ($249.99) supports reclining spines, a three-step stool ($19.77), crafted from solid eastern white pine, aids customers in accessing difficult to reach shelves filled with stashes of candy and bacon fat. Stockpile bottles of grapey goodness in a solid wood Tuscany wine box ($39.99) or artfully arrange CDs and DVDs in the sliding separators of a solid pine rack ($23.99). A shingled-roof doghouse ($179.99) shelters canines in safe, cozy pine, and a cast-stone scroll birdbath ($49.88) cleanses neighboring loons and fallen airplane peanuts in its stylish cement surface. Shoppers unable to find their desired décor in stock can request customized designs, which Mill Stores crafts in two weeks or less.
In 1965, Popular Mechanics ran a small classified ad for Brookstone, a new catalog company that packed its pages with functional products and detail-oriented descriptions. Brookstone quickly expanded to meet the high demand for its collection of “hard-to-find tools,” and opened the door to its first retail location in 1973. Today, Brookstone’s more than 300 nationwide retail locations allow customers to test-drive its ever-growing lineup of interesting products, which range from Bluetooth-enabled massage chairs to power adapters designed for international travelers and their electronic passports. Staying true to its roots as a catalog company, Brookstone houses an even larger selection of products, each waiting patiently to be shipped, on its website.
For more than 38 years, Light 'n Leisure "The Purple Buildings" has brightened abodes with high-quality, stylish lighting fixtures and home accents. Customers perusing one of three showrooms can gape at a plethora of fixtures, from interior enhancers such as the duchess antique nickel sconce ($80) to outdoor darkness repellers such as a nautical textured black wall mount ($69.99). Other fixtures, including ceiling lights, lamps, and wall lights, are also available to help send monsters into hiding and stem the tide of toe-stubbing epidemics. An array of home accents such as candle holders, decorative boxes, and vases is available for outfitting newly illuminated rooms with an eye-friendly wardrobe, and an in-store bonanza of clearance items augments the selection of domicile dressings.
Neo Interiors looks for modernity in both form and function, culling furniture with contemporary shapes that also boast multi-functionality. Shoppers travel throughout a 15,000-square-foot showroom, alighting on pieces imported from Italy, Belgium, and Spain. The large and ever-changing inventory hails from approximately 15 distributors, each of which represents anywhere from 10 to 20 manufacturers. All-purpose design pops up everywhere, from updated takes on the sleeper sofa to wall-mounted storage units, whose glossy drop-down doors double as a makeshift bar or a stage for impromptu puppet shows. Italian Magniflex mattresses wrap soy-based memory foam in linen or organic cotton covers, some of which feature reversible designs that alternate between soft and firm support. Eco-friendly elements also ignite the shop's selection of freestanding bio ethanol fireplaces, whose smoke-free flames are powered by fuel harvested from grains and potatoes instead of gas, electricity, or magic spells.