For YOLO Board's team, "stand-up paddleboard" is an abbreviated term. Depending on who's taking the board out to sea, it might be a stand-up-and-surf board, or a stand-up-and-fish board—or, perhaps, just a stand-up-and-enjoy-the-view board. This versatility is part of why YOLO Board founders Jeff Archer and Tom Losee wanted to bring the hobby to Florida's coast. Another motive can be found in their business's name: YOLO, or "you only live once," speaks to their passion for adventure.
Today YOLO Board has outposts in Florida and California, as well as a line of boards and equipment available nationwide. There are even inflatable models, which makes transporting a board to the Caribbean a feat that no longer requires dressing it up as your tall, flat cousin. The sport's appeal has reached even farther, too—boarders have sent in pictures from locations such as Mozambique and Costa Rica, contributing to the YOLO World community.
Belle Amé offers locally made bath and body products that are hand-crafted and never tested on animals. Effervescent bath bombs transform a warm bath into a fizzy float and provide restorative moisturizing relief in scents such as Stop & Smell the Roses and Juicylicious ($4.95). Take a retro-styled trip to the relaxing past every day with their shower gel, packaged in vintage-style soda bottles tied up with colorful bows ($8.95–$9.95). Some fragrances, such as pear glaze, are found in multiple incarnations, while other specialty scents are unique to their products, from bath bombs and shower gel to hand soap ($8.95) and body lotion ($12.95).
Carroll’s Furniture stocks a large selection of furniture from 26 brands, including Coaster, Hatcher, Liberty, and Wood River. Pick up the perfect lamp ($15–$99.99) or picture ($10–$199.99) to tie together a recently shredded room, or use an area rug ($75–$199.99) to cover a section of unsightly floorboards, a pile of stolen treasure, or a collection of stolen floorboards. A three-piece set of coffee tables or end tables ($199.99+) provides plenty of places for setting down an extra-heavy beverage, and accent pillows ($10–$25) make excellent additions to any room. Those looking to revamp entire rooms will appreciate Carroll’s two-piece living-room sets, which consist of sofas and love seats ($599.99+).
One of the largest nurseries in northwest Florida, Floral Tree Gardens surrounds its customers with a land-grown sea of lush foliage and vibrant blooms. Row upon row of the outdoor gardens are painted with yellow daisies and purple cornflowers, and loquat and avocado trees cast shadows over shoppers. Plant purchases may be complemented with garden accents such as clay pots and metal butterflies, which, unlike their living counterparts, follow orders to sit and stay. Floral Tree Gardens' stock changes with the seasons; its facility brims with pumpkins in the fall and poinsettias in the winter. It also stocks fauna at an onsite pond, where visitors can fish for bass or pygmy submarines.
Hot towels and heated treatment beds are part and parcel with the experience of visiting Stay the Clinical Spa. Dedicating to fostering bliss, the spa enhances services with various frills—complimentary beverages, private settings, and take-home skincare kits, to name a few. Nonetheless, the spa stays focused on delivering results-based treatments that cater to the individual. Skincare treatments integrate pharmaceutical-grade products, and massage sessions target specific trouble spots. For brides, the spa bundles rejuvenating services into packages that relieve the stresses of planning a wedding and deciding on a groom.