Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
No area of the body can safely harbor stress when massage therapist Megan is in the room. Because of her knowledge of anatomy and pressure points, her combination relaxation-therapeutic massages range across the entire body, from the shoulders and back to the arms, legs, and face. With familiarity, also, of various skin types, she’s able to customize Swedish and deep-tissue massage strokes to accommodate virtually all sensitivities and ages.
The team at Body & Sol Tanning Studios advises visitors on UV and UV-free tanning options, as well as directs tanners toward red-light skin-rejuvenation therapy. UV units range from the Exotic Sun 55 standup booth to the Sunboard XXT bed, which delivers 23,000 watts of light through lamps arranged to cover all four sides. For UV-free darkening, a Mystic Tan HD booth lets guests customize their desired color. To help clients maintain results, the staff recommends sheen-enhancing products such as Australian Gold lotions and Academy Award polish.
Since 1985, Endless Summer has outfitted swimmers with an extensive selection of beach formalwear, while providing suit-wearers with tanning and skin-therapy services. Colorful selections by brands including Roxy, Hurley, Sunsets, and Billabong line nearly every inch of the store's walls and shelves. Men's sizes range from 28 to 40, and women's suits, in sizes 6–22, include tie-side and skirted bikini bottoms, boy shorts, and tops to accommodate cups sized A–E. Endless Summer's 20 tanning beds and a variety of tanning lotions help shoppers complement skin tones to match new waterwear.
Inside the earth-toned Shear Salon stylists dole out haircuts to the entire family. Coif crafters also nourish locks with deep-conditioning treatments and add drama with highlights and color. The full-service salon tends to more than manes, though. Its certified waxer removes unwanted hair on the face and body.