In 1987, the Dayton Daily News briefly outlined the life of Charles L. Marshall, the then 86-year-old president and owner of Grismer Tire. Though the article appeared a quarter of a century ago, it still captured 55 years worth of history at Grismer, from its purchase during “the dark days” of the Great Depression—thanks to Marshall’s winning personality and a banker’s $13,000 loan—to its transformation into one of the most successful auto centers in Ohio.
Today, at each of its 22 locations scattered across Southern Ohio, ASE-certified technicians continue to dispense the top-notch service that made the garage famous. They drain and replenish oil, align wheels, and fix busted transmissions and cooling systems. Equipped with nine brands of tires, including Michelin, Bridgestone, and BF Goodrich, the team outfits rides of all makes and models with brand-new rollers, allowing them to zip down highways or blend in at parades with ease.
When Mike's Carwash first opened in 1948, it was one of only 18 carwash businesses in the United States. Today, the family-owned establishment keeps the 65-year-old tradition of gussying up automobiles alive at 42 locations throughout the Midwest. At each location, accommodating staffers stand by to assist customers during the cleaning process. Decked out in cartoon neckties, the cheerful team ushers cars into computer-controlled washers that eschew traditional gear-operated brushes and baseball bats in favor of controlled sprays and soft cloths. After the mixture of eight signature soaps de-grimes surfaces, 200-miles-per-hour gusts of hot air dry vehicles instantly. Mike's also offers specialty coats to give car exteriors and tires additional shine.
From the front grill to the rear bumper, New Life Auto Detailing’s technicians lavish cars, SUVs, and trucks with their very own cleansing products. Each detailing session begins by hand, with techs who scrub dirt and grit off the exterior with their own digits. They then machine polish the finish and turn the chrome, trim, and tires into sparkling features. They resurrect interiors with equal aplomb, using smatterings of solutions for leather, vinyl, and upholstery. Finally, the techs clean engines to keep things shipshape and prevent cars from being recruited by junkyard racing squads. For each step, the company uses its exclusive cleaning products, including a seasonal protective paint coating that preserves the shiny finish even through snow and rain.
The highly trained technicians at Jiffy Lube tend to about 24 million customers each year with services such as the Jiffy Lube Signature Service Oil-Change package, which helps promote the longevity of each vehicle. Staffers acknowledge that oil plays a crucial role in maximizing the lifespan of each car—it cools the motor and helps prevent moving parts from deteriorating. More than 20,000 technicians—all of which have completed an extensive training program certified by the National Institute Automotive Service Excellence (ASE)—service vehicles at Jiffy Lube. In addition to performing oil changes, technicians offer preventative services such as air-filtration and electrical-system maintenance, among others. Jiffy Lube’s quality pledge includes a commitment to transparency, which stipulates that they will inform car owners of any necessary services, complete a service only after it has been approved, and refuse to replace windshields with saran wrap.