Staffers at Pura Vida Color Studio strive to live up to their name—which means "pure life"—by using sustainable, earth-friendly Davines products. The Davines concept salon also specializes in flamboyage highlights, a technique that uses adhesive strips, rather than foil or court orders, to separate small sections of hair. The careful process results in natural-looking wisps and currents of color.
The salon's subdued decor turns eyes' focus toward vibrant tresses. Stylists can judge and calibrate colors in the abundant natural light from wide windows, or glance in black-bordered mirrors as they style hair with Paul Mitchell products. The salon's neutral-colored walls echo the burble of the storefront fountain and the footfalls of the well-coiffed elves who live inside the potted plants.