Since the rise of the Internet, people have struggled to tear their now-useless phone books in half. Bulk up to succeed where others have failed with today’s Groupon to Northwest Personal Training in Vancouver and Northwest Womens Fitness Club in Portland. Choose between the following options:
- For $99, you get a six-week fitness package, valid at both locations (up to a $283 value), which includes the following:
- One six-week group fitness membership with fitness evaluation (up to a $113 value)
- Two 30-minute personal-training sessions (up to a $150 value)
- A fitness manual (a $20 value)
- For $129, you get a six-week fitness-and-relaxation package at the women-only Portland location (up to a $343 value), which includes the following:
- One six-week group fitness membership with a fitness evaluation (up to a $113 value)
- Two 30-minute personal-training sessions (up to a $150 value)
- A 60-minute massage (a $60 value)
- A fitness manual (a $20 value)
The encouraging coaches at Northwest Personal Training and Northwest Womens Fitness Club build healthy bodies with fitness routines and a style developed by Sherri McMillan, the studios' award-winning CEO and the 2006 IDEA International Fitness Director of the Year. During 30-minute personal-training sessions, a fitness expert tailors an exercise plan to each client’s goals and designs workouts suitable for the home, the office, or the intermission between acts one and two of a play. Members eagerly return to the studio to practice creative routines that eschew repetitive squats or curls, and, along the way, they learn how to safely operate strength-training machines and hone their strides on treadmills and cardio equipment. Staffers welcome guests both by greeting them when they arrive and by keeping the facilities pristine throughout the day. At the women-only Portland location, customers who purchase the massage will receive a full-body relaxing massage by one of the licensed massage therapists.
Though Northwest Personal Training and Northwest Womens Fitness Club sometimes offer online discounts, today’s Groupon is still the best deal available.
Groupon Says
The Groupon Guide to: Advertising Soup
In this economy, soup isn’t going to sell itself. Only the perfect commercial is going to get those cans flying off the shelves. But what are the elements of a good soup ad?
The setting can make someone immediately yearn for a bowl of the hot stuff. Good settings include:
• A wealthy person’s farmhouse glowing warmly in a snowy wooded area (farmhouse should show no signs of actual farming)
• A small but cozy shack standing on a craggy cliff over a violent sea
• A bread factory
The main character is the viewer’s connection to the soup. It should be:
• A loving yet endearingly inept dad. He is in decent shape, not too handsome, and wearing a sweater and/or tucked-in collared shirt.
• A Victorian sailor’s wife. She is pale and beautiful, yet jagged. It has been a hard life.
• A bunch of working-class bread-factory guys who are hungry but tired of all this dry bread.
The story of the ad then whips the potential customers into a soup-eating frenzy by depicting:
• The dad’s son playing in the snow. The dad wants his son to love him but he cannot prepare a meal on his own. He makes the son soup, and the two bond over a game of checkers in front of a fireplace. Mom does not interfere.
• The wife gazes longingly at the sea during a windy, daytime rainstorm. She misses her husband’s warm, hearty arms but finds solace in a thick chowder that possesses those same qualities. Just as she finishes her bowl the husband kicks down the door. He has returned from his voyage and he has brought her many exotic hats.
• The bread-factory guys make some soup and have a crazy party wherein they dip the dry crusty breads into the steaming bowls with much joviality and merrymaking. What a day they’ve had.
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