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Groupon Announces Card-Linked Offers Distribution Partnership with GasBuddy

June 09, 2019

Drivers can now earn GasBuddy GasBack™ rewards by redeeming local food and drink offers

Groupon, the global marketplace for local services, experiences and goods, and GasBuddy, the company that helps consumers avoid paying full price for fuel, announced a U.S. distribution partnership where Groupon will provide GasBuddy with local food and drink merchants’ card-linked offers content.

Today, Groupon, the global marketplace for local services, experiences and goods, announced a U.S. distribution partnership with GasBuddy, the company that helps consumers avoid paying full price for fuel. Under the terms of the deal, Groupon will provide GasBuddy with local food and drink merchants’ card-linked offers content. Consumers will be able to load offers directly to an eligible payment card after an easy opt-in enrollment in the GasBuddy app. Once customers visit businesses with these offers and pay with their enrolled card, they’ll receive GasBuddy GasBack redeemable for free gas at 95 percent of gas stations across the United States through the Pay with GasBuddy program.

“Partnering with GasBuddy makes perfect sense for us given our shared value proposition of convenience and savings in your local community,” said Groupon’s Chief Product Officer Sarah Butterfass. “Nearly 20 percent of all U.S. internet users come to Groupon every month.* While that’s an impressive number, we also recognize our potential as a distribution platform as well as the value of connecting with consumers outside of our ecosystem.”

Card-linked offers are an important part of Groupon’s voucherless strategy, which is aimed at enhancing the customer experience and increasing conversion. During the first quarter, Groupon increased voucherless inventory by more than 20 percent quarter-over-quarter as more and more of its business became card-linked, bookable or ticketed.

“GasBuddy’s goal is to give away more free gas in the United States and Canada than any other company,” said Sarah McCrary, CEO of GasBuddy. “Consumers value gasoline as a currency more than cash itself, and by adding local restaurants, coffee shops and other food and drink businesses, GasBuddy is giving consumers more ways to earn GasBack than anyone else.”

The Groupon and GasBuddy partnership is expected to go live in the second half of the year.

*Source: Comscore Media Metrix® Multi-Platform, Percent Reach, Total Audience, April 2019, U.S.

About GasBuddy

GasBuddy is a company that connects drivers with their Perfect Pit Stop. As the leading source for crowdsourced, real-time fuel prices at more than 150,000 gas station convenience stores in the U.S., Canada and Australia, millions of drivers use the GasBuddy app and website every day to find gas station convenience stores based on fuel prices, location and ratings/reviews. GasBuddy’s first-of-its-kind fuel savings program, Pay with GasBuddy, has saved Americans more than $6 million at the pumps since its launch in 2017. The company’s business solutions suite, GasBuddy Business Pages, provides Fuel Marketers and Retailers their best opportunity to maintain their station information, manage their brand, and promote to their target consumer audience. For more information, visit http://www.gasbuddy.com.