About this Business
From Our Editors
When Jeff and Brandy Martin opened Smallcakes: A Cupcakery to showcase Jeff’s baking talents, they could hardly have imagined the success in store for them. Appearances on The View and The Food Network’s Cupcake Wars, however, stirred up a national frenzy for the 15 made-from-scratch flavors that constitute the core of the bakery’s menu. It’s hard to blame the public for getting excited about flavors such as caramel crunch, cookies-n-cream, and pink chocolate. Jeff and Brandy don’t limit themselves to this group of staples, however. They pool their creativity to invent seasonal flavors such as autumnal pumpkin, sweet potato, and turducken—a turkey stuffed inside a duck stuffed inside a cupcake.