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About this business
From Our Editors
Across 25 cities, up to 10,000 Santas descend from the skies?or perhaps their earthbound apartments?decked out in red and white costumes for a night that's anything but silent. Rather than crawling down chimneys, these jolly young Saint Nicks are crawling from one hip bar and pub to another, making their lists (of beers), drinking them twice, and preferring the naughty to the nice. At this annual Yuletide bash, which was once a 40-Santa event before it exploded into a national phenomenon, everyone gets to play Father Christmas as throngs of revelers follow their red noses along a path of drink specials, food specials, and a hottest Santa contest. Each event concludes with a live concert in which the Santas pack a music venue and shake their stuffing to an array of popular rock bands. A portion of the proceeds benefit charities.