About this business
From Our Editors
Erin Douglass's charming fitness boutique beckons dancers—who have and don't have experience—with its wall-spanning mirrors and ballet barre. After years of honing her Pilates skills and earning her teaching certification, Erin began to branch out to other exercise modalities and eventually discovered BarreAmped, an inventive form of dance and cardio-infused Pilates. Instantly pleased with how the technique blended a medley of small, isometric movements to sculpt lean muscle while elevating the heart rate, Erin shifted her Pilates-only practice into Purely e barre + pilates. This shift has enabled her to offer dynamic sweat sessions that are as challenging as each client makes them, potentially as challenging as selling a china shop during an earthquake or as easy as squashing a cake with an anvil.