From Our Editors
At Gruppo Creativo, follicular excursions begin with a thorough consultation, during which an experienced hair designer collaborates with clients to determine their ideal look. The stylist then hand paints various tendrils with the heat-less balayage highlighting technique for a low-maintenance, natural look that tends to grow out without calling attention to heads with obvious roots or dirty curse words. Stylists then scrub strands clean before applying one of six L'Oreal Power Dose conditioning treatments, with different formulations for damaged, colored, fine, and aging hair. Lastly, a haircut and blow-dry slice and smooth away rogue bristles, leaving locks more trimmed than an overachieving Christmas tree.