About this business
From Our Editors
Before inviting clients into her chair, Salon Alchemy’s owner and creative director, Rita, studied at the elbow of a L’Oréal educator in Manhattan, learning complex coloring techniques such as French highlights and prismatic formulation. Today, she applies this knowledge when infusing ’dos with balayage and ombre highlights, and erasing wild house-painting accidents with color correction. She also channels her creative energy through her scissors, which seek out optimal styles in accordance with her client’s hair type and facial shape.