From Our Editors
What services does your business offer and what makes your business stand out from the competition?
Leticia offers styling, color, cuts, and keratin treatments.
What was the inspiration to start or run this business?
25 years ago, Leticia began in the hair industry by helping out at her friend's salon. Her desire to learn more drove her to obtain a cosmetology license. Moving from NY to Beverly Hills, she started out assisting and is now an independent stylist in Beverly Hills specializing in cut and color.
What do you love most about your job?
The high energy and fast pace throughout the day and creating great reactions from clients are what Leticia loves most about her job.
What is the best reaction you've ever gotten from a customer?
One time Leticia was able to fit in a last minute customer who was experiencing a hair disaster. The customer was new and from out of state and was struggling for a while to find someone affordable and who actually cared about doing a great job. The client was so happy and is now a lifelong client.